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The Reco’s frame is made out of a carbon fibre-reinforced plastic granulate with a complex injection moulding technology, creating a robust recyclable material. This method means that the frame can be ground up again after its life cycle, melted down and then manufactured into a new frame or component.


This manufacturing process takes place over a short period of time and is energy-efficient, said the brand, with the production of the Reco frames taking place in Germany with cost-efficient and carbon-neutral shipping to the UK. BikeBiz recently caught up with Advanced Bikes UK’s Adam and Sophie Browne over a video call, to find out what successes and challenges they saw in 2022. “Consumer confidence dropped a bit towards the end of last year, we have found that challenging because it has trickled through to our retail network,” Sophie said.


“Pre-ordering isn’t really what our customers do. With a new brand, they go slow and they suss it out and then they see what we do in terms of pushing the brand, which is natural, but it definitely would have been different a couple of years ago.


Adam added: “There are challenges that come with bringing a new brand and product into the market, with people often asking: ‘Who are you and what you doing here?’ “I saw that as an opportunity really to help people understand that we’re bringing something fresh into the market, something that they hadn’t seen and had a different approach. Even though people were slightly hesitant to hear the information, once they heard what it was there was a lot of interest.” On the successes, Sophie said they’ve managed to build a good dealer network and one that everyone can be proud of


30 | March 2023


www.bikebiz.com


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