5
www.bikebiz.com
minutes with...
As the California-based lock brand plans to launch its fifth
generation product, Seatylock CEO Michael Shenkerman offers an update to the industry
Can you give us a little background on Seatylock? Seatylock company was founded in 2008 with the main goal of setting new standards in the bike protection industry, providing the market with products that are one level above all others. The first product we launched was the Foldylock Classic on Kickstarter in 2013, and now nine years later, we are launching the fifth generation of the Foldylock family, the Foldylock Forever, which is going to be the strongest folding lock ever made. Our team pours its heart and soul into making
sure Seatylock is everything riders ask for. When it comes to locks, the main objective, obviously, is security and protection. But since they are hands- on products used every day, comfort, usability, and style are just as important. Unlike many other companies in this business we design, produce, and assemble each of our products in-house, including cylinders and keys. This fact allows us to be flexible in the design process, keep patents exclusive and control quality along with production. It is our unique system and our method to fulfill our destination.
What area of the market do you target? We’re dedicated to providing safe, innovative products at a reasonable price. Our products are designed with the urban customer in mind, those who want a product that is both safe and stylish without breaking the bank.
What makes your products unique? Seatylock focuses energy and resources on becoming better with every passing day. We understand that
Seatylock CEO, Michael Shenkerman
doing so requires actively listening to our growing community of customers and paying attention to the tiniest details so that each Seatylock product stands out in its unique concept and design. We have invested a lot of effort in making these user-friendly and tough, so we can proudly and confidently say that each one is the best in its category. We believe that locks can be well-crafted objects and should be just as desirable as any other part or accessory in this industry. After all, it is pretty visible and represents its user to some extent. We make tremendous efforts in designing our locks
June 2022 | 45
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