THE BIG INTERVIEW


Cycling UK CEO Sarah Mitchell


A whirlwind year


Cycling UK’s CEO Sarah Mitchell tells Rebecca Morley about the charity’s recent campaigns and winning the Cycle Advocacy Award, sponsored by Bikesy at last year’s BikeBiz Awards


“


It’s actually been a bit of a whirlwind year,” Cycling UK CEO Sarah Mitchell told BikeBiz, referring to the huge amounts of campaigning by the charity. “The thing about campaigning is you often feel like you don’t make any progress at all, and then quite a few things seem to come along at once, like buses.


“The big thing for us in the last year was the Highway Code.


We’ve done a huge amount of work in getting the legislation through. We knew already there were going to be changes to the Highway Code but they were finally introduced at the end of January after a very long wait.


26 | June 2022


“This is something that we’ve worked on for years, so it felt like the culmination of a huge amount of work.” Changes to the Highway Code included a hierarchy of road


users, simplifying the rules for non-signalised junctions, new rules to tackle dangerous overtaking and ‘close passes,’ and the inclusion of the Dutch Reach. These changes can’t be underestimated, continued Mitchell, but the charity found it also needed to do a further campaigning to spread the news. “The Government didn’t communicate it very well, they thought it would be fairly straightforward. There was all sorts of misinformation and mischievous reinterpretations of the


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