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‘ Despite their current illicit nature, e-scooters have already flourished into a multi-billion pound industry’
CONTENT Editor
Alex Ballinger
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Senior staff writer Rebecca Morley
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Graphic designer Mandie Johnson
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ADVERTISING SALES Sales manager Richard Setters
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THE EDITOR The new era is on the horizon, it seems
It’s finally happened... The UK Government has announced plans for a new e-scooter vehicle category, paving the way for the legalisation of e-scooters on our roads, a development that has been met with a cocktail of excitement, disappointment, and fear, depending on your angle. It’s clearly too late to stem the tide of e-scooter use. Countless riders are already flouting
the law in pursuit of low-cost, sustainable transport and, despite their current illicit nature, e-scooters have already flourished into a multi-billion pound industry. The development of a new vehicle category is an overdue announcement from the
Government, which will now allow police to effectively enforce regulations on dangerous riding, speeding scooters, and drunk-riding, rather than chasing every scooter they see. I support the legalisation of e-scooters, as they represent a more sustainable future that might just be the revolution we need to dramatically kick short-journey car-use to the curb. But I also have huge amounts of sympathy for those concerned about the safety implications, particularly those vulnerable members of our society who already battle through a vehicle- dominated world, even before the fear of a barrage of pavement-ridden e-scooters. For that reason, the e-scooter revolution must live up to its potential, and authorities must
assuredly guide its development, allowing freedom for those who want to ditch their car, while protecting vulnerable users from scooters, scooter and bike riders from drivers, and drivers from each other. In this month’s edition of BikeBiz, we guide you through the latest Government announcements in this year’s Queen’s Speech (p21), including the developments in e-scooter law. On the micromobility trend, I have also dipped my toes into the water of electrically- assisted transport for the first time, trying out an unusual new e-bike from British brand Eskute - see how I got on later in the mag (p34). Our senior staff writer Rebecca Morley also caught up with Sigma Sports, winner of the Best Omnichannel Retailer in last year’s BikeBiz Awards, following the grand opening of their new e-bike store in South West London. Away from the e-revolution, we dive in-depth into the controversial topic of salary
transparency in the bike trade (p7-8), and document a trip to the north of England to visit the headquarters of British clothing brand Altura, now in its 25th year. Whatever your feelings on the electric future of the bike trade, we’ve got you covered.
Printed by Buxton Press Ltd ISSN: 1476-1505 Copyright 2020
Alex Ballinger Editor
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