BIKEBIZ AWARDS
inspiration from not just from bike shops, but from all kinds of shops and experiences.” The store feels immediately welcoming to anyone who walks
through its doors, with bikes from different disciplines on offer including commute, leisure, cargo, folding options, road, gravel and mountain. It also offers one-to-one electric bike sale consultations and the opportunity for customers to test ride a wide range of models via its demo fleet. “We’re going to sell more products online because we’re a
Sigma Sports Electric Review - 16th May
I have just taken the plunge and invested in an e-bike having for many years cycled on a Pashley and a Brompton to get to work. I am moving to the countryside and was weighing up the options of how I was going to get to the station in the mornings. This is where Jack at Sigma e-bikes comes in. He helped me make the decision to go for the Specialized Vado and it’s a decision I will not regret I’m sure.
Jack spent a good hour on the day showing me what would and wouldn’t work for me to the point he secured my custom. He was also very helpful in getting the bike ready around some challenging dates, which was above and beyond!
I picked the bike up today and spent a further hour being briefed on everything from maintenance to using the mission control app. Everything about Sigma e-bikes was a good experience for me and made the purchase of what is an expensive bike most enjoyable. Well done Sigma e-bikes and to Jack in particular. Thank you very much. The ride home was great!
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UK-wide business,” said Hole. “Our catchment area for a store obviously has a certain limit, but we do have people that will travel from some distance to come to our stores. “With bikes, we’re looking at how we improve the bike buying process in store and online, that’s what we’re doing at the moment and that’s what we’ll do forevermore. Obviously, they have their own advantages over one another. For me, I think there are lots of people who still see the benefits of being able to come and still see things in the flesh. Sometimes what you see online doesn’t look the same when it’s in front of you.” Sigma Sports’ stores are also designed to allow customers to look at products they might not have considered buying, Hole said. “I think the most important thing about electric bikes is that they are still in the early days. “I think there are a lot of people who ask: ‘What’s the point
in them?’ They don’t understand that this is something that you can still exercise on. You still have to pedal, they only assist you up to a certain point. “But you don’t really get an electric bike until the first 50
metres that you’ve ridden one. It’s quite an experience, when you’re only ever used to a pedal-powered bike. Demo bikes are a really key part of what we do here, more so than our other two stores. “It’s a really exciting time for the business,” added Hole.
“Opening this store is obviously exciting, we’ve got plans to develop our other two stores for the road and gravel market, and we want to look at developing mountain bike across the board. It really boils down to what experience we offer the customer, online and in store. “That’s always a massive focus for us.” ■
June 2022 | 15
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