APPOINTMENTS This month’s movers and shakers throughout the cycle industry... Caroline Coote, Reid
Australian bike brand Reid has hired a new senior marketing manager, Caroline Coote. Coote joined the team in April and comes with a wealth of experience, most recently from her time at Woolworths HQ in Australia, and will now be heading up the marketing team from Reid’s international office in the UK. “I was drawn to Reid because of their customer focus on
Gillian Tans, VanMoof
VanMoof has announced the appointment of Gillian Tans as president. Previously CEO of
Booking.com, Tans will take up the new position with immediate effect. As president, she’ll lead the company’s management team and oversee business operations. “Born and raised on a bike, I’ve seen first hand how riding opens cities up,” said Tans. “As a dedicated VanMoof rider
Noah Bernard, Endura
Jim McFarlane, founder of cycling apparel brand Endura, and director Pamela Barclay have announced plans to step back from the day-to-day management of the business. Noah Bernard has been appointed brand director and will lead the business going forward. McFarlane founded Endura 30 years ago and has managed the brand together with Barclay for the past 15 years. In 2018,
Hannah Adamson, Moore Large
Moore Large has appointed Hannah Adamson as head of national accounts.
The national accounts arm of the company is
responsible for developing relationships with some of the UK’s most prominent names in retail. Backed by a comprehensive portfolio of cycling brands, the team offers
30 | June 2022
they sold Endura to Pentland Brands but agreed to stay on to manage the day-to-day business. McFarlane and Barclay will remain in the business on a
non-executive basis and Bernard, who will report to Penny Herriman, chief marketing officer, Pentland Brands, will be responsible for growing the brand “by continuing to create market-disrupting innovations”. ■
myself, I’ve been following Taco and Ties’ journey over the years and I’m thrilled to play a part in scaling this unique brand at such an exciting moment.” Founders Taco and Ties Carlier have been working
closely alongside Tans since she first invested in the company
several years ago. Tans’ appointment will allow the Carlier brothers, who remain co-CEOs, to focus on long-term strategy.
quality, service and value,” she said. “The company ethos of empowering customers to be active with a focus on sustainability (which is really important to me) through their affordable bikes, scooters and
watersports, really appealed to me. “The office is filled with friendly staff who truly walk
the talk when it comes to their passion for our products and customers – what’s not to love?”
bikes for all disciplines, alongside a wide variety of cycling accessories. With over 10 years of experience in the industry and eight years working for bicycle designer and manufacturer Pacific Cycles as a business and development manager, Adamson brings a wealth of
knowledge and expertise to the role. ■
www.bikebiz.com
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