BIKEBIZ AWARDS
“That’s actually been the biggest challenge in this whole project, the recruitment. That’s now sorted itself out, we very recently got to the number of full timers and part timers that we need. We feel like we’ve got a great team now. “It’s a priority for us to make sure that we get the right people in so that they will deliver customer service. We want to exceed customer expectations. “And then the products – we work with what we consider to be the best brands. There are mainstream brands that we’ve been working with for a very long time, but there are also some niche brands.” McCallum added: “It’s also about what products that we
pick from those brands, if we get lots of returns on something we’ll give that feedback to the supplier or maybe not have that product again because we want our customers to be satisfied.” With the store itself – what Sigma Sports considers to be a
premium store – it’s somewhere that customers can walk in and feel very comfortable, explained Hole. “Essentially we’re getting those three things together – great staff, great products and a nice environment. We like to think we do it as well as anybody else. We’re always looking for how we can improve.”
Customer reaction Sigma Sports also has stores in Hampton Wick, in London, and Oakham, the latter opening in 2020. The Hampton Wick store offers bike sales consultations and bike fitting, and is known more as a destination for cyclists. “At Hampton Wick, you don’t see many people coming in who are just there on the off chance,” said Hole. “Generally, it’s
Sigma Sports Electric Review - 9th May
I’ve been a customer of Sigma for five years and recently, despite them not being my local store anymore, I bought a new e-bike from the new Kingston store. I had a fantastic experience picking it up and learning how to use it from salesman Jack who was both thorough in explaining the bike and answering all my questions.
Never before have I had such a great experience buying a bike and this made the four-hour round trip to the store to pick up the bike thoroughly worth it for me. So I thoroughly recommend Jack and his colleagues at Sigma for their in-depth knowledge about the products they sell and the lengths they go to ensure customer satisfaction.
people who are already cycling or already competing in cycling or triathlon.” The new flagship electric bike store in Kingston however
benefits from the hustle and bustle of Kingston’s Old Market Square, a location where customers can walk past and take a look inside, making it ideal for cyclists who are just starting out and keen to find out more. “We’ve got all the ingredients together really, we’ve got
the service and because we are an existing retailer with those relationships, and with those processes honed down to do with servicing and workshop, and all the things that go around running a store, we’re a reliable brand to go to,” said McCallum. “The environment that we’ve created stands out from other bike shops, and we did that on purpose. It actually takes
14 | June 2022
www.bikebiz.com
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