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the brand since its inception and will now help lead the team to face new challenges. An entrepreneur, designer, and engineer,
Hei brings several years of experience building products and brands, having co- founded Orbit Baby and served as chief designer officer of Ergobaby. Ang brings over 30 years of experience in a wide range of sectors, from private equity firms and Fortune 500 enterprises to government and non-profit organisations. Having specialised in corporate finance and auditing, Ang has a track record in transforming businesses and getting new initiatives successfully off the ground. •
stores and has previously worked with Cycle Republic. Batribike c0-founder Steve Coulson said: “I would like to welcome Luke to the Batribike team. Luke’s knowledge of the cycle retail sector will help to drive our growth and future success.” With this appointment, Promovec is looking to continue the growth of the Batribike brand, while further supporting and developing its dealer network. Pearson said: “I am incredibly proud to
take on the MD role at Batribike. This is a brand I have appreciated and respected for some time, so to be given the opportunity to help grow and develop the company is really exciting.” •
Williams said: “Over the past year,
Road.cc has shown impressive video growth with a 16% increase in YouTube subscribers, nearly 5 million views and over 285,000 hours spent watching our content on YouTube alone. “In my new role I am very much looking forward to continuing to drive this momentum whilst bringing my technical knowledge and some fresh ideas to continue to provide our loyal audience with the trusted and enjoyable content that they have come to expect.” •
Gareth Nettleton, Tori Fahey and Cees de Witte, Bikmo Bikmo has announced three new members joining its board. Gareth Nettleton held the VP of
Jamie Williams,
Road.cc Specialist road cycling website Road. cc has appointed Jamie Williams to a senior video role, just a few short months after he joined the team. Williams, who joined
Road.cc as tech
Luke Pearson, Batribike Batribike has announced the appointment of Luke Pearson as managing director. Pearson brings with him a wealth
of cycling industry experience, with a dedication to exceptional customer service and effective business growth. He was responsible for Pure Electric’s UK
www.bikebiz.com
writer, initially appeared as a regular on
Road.cc’s video channels and scripted videos, helping him to progress to lead video production editor. Also a competitive racer, both in road
and criterium events, Williams will be aiming to secure a Cat 1 British Cycling licence in 2023.
marketing role at Strava for eight years. Nettleton’s experience in growing and fortifying brands in the sector will help ensure Bikmo builds on its established market position both in the short term and over the coming years. Also joining is Tori Fahey, the founder of bikepacking brand and BCorp Apidura. Fahey’s experience comes in growing a sector-defining brand that aligns with the cycle insurer’s growth ambitions and business foundations of embedding strong values into the team and brand. Third is Cees de Witte, a bike and adventure sports industry veteran having led and scaled global businesses including GT Bicycles Europe, Giro / Bell Sports and Spyder. •
January 2023 | 43
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