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Citrus-Lime director, James Steel


Citrus-Lime’s James Steel tells Rebecca Morley about the company’s Book My Bike In initiative and the value of bike shops off ering online services


TIME IS MONEY M


odernising their offering is key for any store trying to keep up with current trends in the retail environment, with the accessibility of technology


being one of the biggest drivers of change. Customers demand convenience when they shop, and will now often look online in order to find it. Change is essential to meet modern customer service expectations, and Citrus-Lime’s recently launched initiative, Book My Bike In, aims to make it easy to adapt and deliver by simplifying the booking process for customers. The retail EPOS systems provider said cycle shops will be able to better manage admin around service and repair bookings, and it also reduces the amount of time staff are out of the workshop dealing with customers.


16 | January 2023


Creating capacity Citrus-Lime director James Steel recently spoke to BikeBiz on the benefits of offering this online feature: “[With] so many more bikes sold and so many more new cyclists added, the consequence of that is the demand on the workshop goes up,” Steel said. “There is a correlation with that knock on effect. “Time on the workstand is important. If you can create capacity to do even just one more job, you might be looking at something like, for an average price of a workshop job, say £60 or £70. If you can create the capacity for that every day, just through reducing the avoidable administrative aspects, then logically you would elect to do that, right? Because you don’t have to increase your overheads and you can make more money as a result of it.”


www.bikebiz.com


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