MICROMOBILITY
MICROMOBILITY IN 2023
A year is a long time in mobility - what can the cycle industry expect from the blossoming e-bike and e-scooter industry in the next 12 months? Rebecca Bland looks ahead
T
he past few years have seen an exponential rise in both the adoption and growth of micromobility. With the pandemic, Brexit, and
now the cost of living crisis, there’s never been a more obvious time for consumers to ditch the car for shorter journeys and adopt a more active way of travelling. But what trends are we likely to see in 2023? Perhaps
there will be a further movement towards more active travel, with rising fuel prices and train travel uncertainties forcing people to alter the way they get about. Equally, these cost rises have a knock-on effect on businesses, who often rely heavily on petrol and diesel delivery fleets. Lisa Conibear, the global commercial director of Zoomo, believes this will be what pushes businesses to consider electric bikes and cargo bikes as viable options. “We are currently seeing this appetite beyond just
grocery, food and parcel, with plumbing, real estate and health care companies all expressing interest. They all want to understand how they can integrate e-bikes into their operations. One example is a plumbing company we’re in discussions with.
www.bikebiz.com
“Currently each technician drives a van around London, their vans are typically only 20% full of tools and parts. Many of those tools and parts are often only used as required, they are carried around just in case. We are talking about supplying this company with a fleet of e-bikes, supplemented by a cargo bike which would carry all the tools and parts for a catchment area. “The technician uses an e-bike to move efficiently
through the city to their site. When the technician assesses what tools they need, they call the cargo bike who delivers it. These kinds of moves could save businesses of all shapes and sizes thousands per month in insurance, parking fines, time gained and fuel costs. Importantly, moves like this will also have a significant positive impact on our environment.”
Consumer demands Beyond this, Conibear spoke of the growth of micro- fulfilment centres and the role e-bikes could play in these. “Customers will continue to want home delivery and shorter delivery time frames will become the expectation.
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