NEWS HUB
Telemos Capital to acquire majority stake in Vittoria
TELEMOS Capital has announced the signing of a binding agreement to acquire a majority stake in Vittoria. Telemos will invest alongside Vittoria’s senior management team and Wise Equity, aiming to build on the company’s leadership position in performance tyres and accelerate Vittoria’s growth globally. Since Wise’s investment in 2020, the business has grown,
led by group chairman and CEO Stijn Vriends, who together with the current senior management team will reinvest and will continue to drive Vittoria’s ‘The Ride Ahead’ strategy. Vriends said: “In Vittoria we are committed to making the
most advanced bicycle tyres on the planet, to deliver the best riding experiences to cyclists of all kinds. The support of Wise Equity has been fantastic over the last years and we are very pleased that Telemos – with all its relevant experience in growing global brands – is now joining us on the ride!”
With the backing of Telemos, Vittoria said it will accelerate its plans for international expansion and further development of its products, services and channels with plans to invest in its manufacturing facilities, as well as its recently inaugurated cycling innovation and experience venue. ●
Classified Cycling raisesÐ22 million to strengthen business development and expand into e-bikes
BELGIUM-BASED Classified Cycling has closed a funding round of €22 million led by Active Partners, the investors behind cycling brands Rapha and Evans Cycles. Existing investor Bridford Investments Limited is continuing
to support Classified by participating in the round. The company’s investors include Olympic and World Champion riders Tom Boonen, Anna Van der Breggen, Andre Greipel and Marcel Kittel. Classified, which develops innovative drivetrain technology for the cycling industry, is already in partnership with over 40 brands, and the Powershift is available through more than 25 distributors and 300 dealers in key markets. The new investment will be used to strengthen business
Brompton unveils its millionth folding bike
BROMPTON Bikes has built its millionth folding bike at its factory in Greenford, London, 47 years after it was first invented in 1975. The bike has been given a design treatment inspired by one of the brand’s original models, the Mark One, with a red main frame, silver parts, and one-of-a-kind million decal, ID plate, and aluminium touchpoints. The bike has also been signed by founder and inventor Andrew Ritchie and current CEO, Will Butler-Adams. From its build in London, the bike will go on a global tour, heading to 16 cities with the aim of getting thousands of its community to ride the bike over the course of a year. This will form part of the brand’s All Together Different campaign. ●
10 | January 2023
development, with a strong focus on the US and Europe. Classified said it will also expand into the e-bike market, leveraging its Powershift technology to make a lighter, more durable and efficient transmission for electric bikes. Mathias Plouvier, co-founder and CEO at Classified, said: “Our innovation makes the experience of riding a bike so different from the current paradigm that it is almost magical.” ●
ZyroFisher adds Sinter and Bleedkit to its portfolio
ZYROFISHER has announced the addition of two new brands to its portfolio: Sinter and Bleedkit. With over 50 years of
manufacturing heritage behind them, Sinter produces over five million pieces annually for both road and off-road applications. Covering all major brake manufacturers, Sinter’s range of brake pads comprises four lines, each with a unique friction-based compound to suit the end user. These compounds are developed, tested and manufactured in-house. Bleedkit has solutions for home mechanics undertaking the
occasional brake bleed, or professional mechanics servicing brakes. Ranging from entry-level kits for SRAM and Shimano through to multi-brand kits, perfect for professional workshops.●
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