BIG INTERVIEW
The new Icon3 light launched late last year
“A connected cycling experience, and that data that makes that possible, is a big differentiator for
See.Sense,” said Irene. “It enables an improved experience for our customers that goes beyond being ‘just a bike light’, and means we can offer additional connected features such as crash and theft alerts, ride stats and the ability to report potholes or other issues. This means people who buy our lights form part of our community, and we build an ongoing relationship with them that goes beyond the initial product sale. The aggregated data insights they share with us are accessible by cities, who can use it to improve conditions for all cyclists which is something we are doing more and more of. We are a founding member of Cycling Industries Europe and a very active member of the Connected Cycling and ITS working group. Over the years we have seen more brands become interested in this space, and it is something we welcome.”
The product While data now sits at the heart of
See.Sense, it’s the product that has its success possible.
See.Sense lights have picked up a host of awards and positive reviews, including The Independent’s IndyBest Best Buy Award, as well as Best Overall from ‘12 Best Bike Lights to keep you safe in 2021’. The ACE light was also rated 9/10 by Cycling Weekly. Late last year,
See.Sense launched its latest model, the
Icon3, which the brand says is already receiving “terrific” feedback from customers. Again funded through a Kickstarter campaign, raising £95,000 from 1,200 backers, the Icon3 features increased
24 | January 2023
brightness, USB-C charging, along with technology that senses moments of risk on the road, including roundabouts and junctions, along with ‘get me home’ and ‘brake mode’ options. Icon3 is 20% brighter than its predecessor. 350 lumen LEDs
in the rear and 575 lumen LEDs in the front ensure you can be seen up to 3km away. A combination of CoB (chip on board) and two quality-focused LEDs give riders 270-degrees of side visibility, and shine brightly in both daylight and at night-time. Through the app, riders can also access connected
features such as crash and theft alerts, and personal ride stats, and improve the roads they cycle on by sharing anonymised insights to help cities and planners improve conditions for cycling. Icon3 is now available for purchase. The Icon3 Rear is £99.99 RRP, while the Icon3 Front and Rear Set is £179.99 RRP. On the future of
See.Sense, Irene said: “We have just
released Icon3, and will aim to fully commercialise this product. We are looking for a UK distributor as well as more international distributors. We also have some new products in the wings, but it is too early to comment on those yet. “Finally, we are working more and more with bike manufacturers and micromobility operators who want to embed our technology at the point of manufacture. “Increasingly we see demand for bike manufacturers to
want to improve the customer experience and having data is key to that. “In 2023 we will also launch our new employer offer, which allows employers to monitor the CO2 saved from their employees cycling, which can be used for sustainability reporting.” ●
www.bikebiz.com
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