FEATURE COREbike Preview: Silverfish UK
strong, complementary range of workshop products that help retailers fill baskets and improve the level of service they can guys at Peaty’s will have some exciting new products which they’ll be keen to show everyone at this year’s show too.”
Do you have any dealer support initiatives, commercial terms, or B2B updates that you are planning to highlight during the show?
Do you have any particular brands or product ranges in your portfolio that you would say are ‘essential viewing’ for shop owners looking ahead to the 2026 season? We’ve been busy making several important additions to the Silverfish portfolio in the past 12 months.
We have Spanish brand Galfer, bringing performance brake pads and discs to the masses, class-leading shoes from Ride Concepts and easy-to-apply frame protection from Dyedbro. Not to mention the best bar tape on the market with grip pioneers, Lizard Skins. Existing brands are also seeing some exciting changes; Michelin tyres have launched new lower price point high performance MTB tyres and expanded on an already well- established ‘workshop essentials’ range of urban tyres. The new Fox Podium is an awesome piece of kit that never fails to impress, and we’ll also have a recently expanded range of Norco bikes, covering price points from £800 upwards.
Are there any specific areas of your portfolio that have been expanded or adapted to help dealers meet shifting consumer demands?
2025 saw Silverfish appointed UK service partner for TQ eBike systems. In an ever- expanding market, we continue to provide service solutions to dealers and consumers
with both TQ and Fox Factory. That service-first mindset extends well beyond e-bikes. Alex Metcalfe, Commercial Director at Silverfish, highlights a significant strengthening of the workshop category: “This year, we have further strengthened our workshop
offering.” “Silverfish has worked closely with Peaty’s, Birzman, Cush Core and other key partners, and we have now added Galfer, Lizard Skins and DYEDBRO. This ensures we offer a
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Last COREbike saw us launch an all-new B2B website, and this has seen continued improvements within that time to make it simple, quick and reliable to use. This year,
we’ll be equipped with simple and commercially attractive incentives for dealers to stock any brand we offer. With the recent brand additions to our portfolio, expanded
service backup and a highly knowledgeable crew of staff, there has never been a better time to partner with Silverfish. We are looking forward to showing COREbike visitors the best of the best.
Are there any ‘show-only’ opportunities, such as technical demonstrations, face-to-face meetings with brand managers, or specific offers, available exclusively to those visiting?
Visitors can expect more than just a static display. Silverfish will be joined by brand representatives throughout the show, offering hands-on product insight,
technical discussions and the chance for genuine, face-to- face feedback. And, as ever, bikes will play a starring role. Alongside the expected high-end eye candy, Silverfish will be showcasing some extra special bikes from OPEN Cycle, Norco and, of course, Yeti Cycles. There’s even a teaser that’s under wraps. Michelin will also have something special, but we can’t reveal it just yet… However, if you’re a fan of four wheels, it’s definitely worth stopping by Silverfish in The Courtyard. From premium products to practical workshop solutions, Silverfish’s 2026 vision is clear: support retailers at every level and give them the tools to succeed.
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