FEATURE COREbike Preview: Ison Distribution
access to top-tier products along with regular, cost-effective, efficient, and fast supply of all the parts they might need. Whether it’s everyday essentials, oddball ‘get out of jail cards’ or high-end upgrades, Ison Distribution has you covered.
Do you have any particular brands or product ranges in your portfolio that you would say are ‘essential viewing’ for shop owners looking ahead to the 2026 season? Core offers an exclusive opportunity to get ahead with first ‘sneak peeks’ (under embargo) at what’s coming from Teravail and Renthal. Also, The Core show is Microshift’s
first global showcase of their New MTB groupset, plus, we’ll have a stack of new items from Old Man Mountain, Connex chains, HT pedals, 5-Dev, Halo, Fidlock and much more! This year, visitors will be treated to one of the most
comprehensive and diverse brand line-ups in the cycling industry, all assembled to showcase cutting-edge technology and rider-focused innovation. Ison Distribution is bringing together leading names from every corner of the cycling world—suspension, drivetrains, wheel systems, bikepacking gear, components, maintenance products, and complete bikes, including the Bosch-powered E-Cargo Benno range. At the show, attendees will have the opportunity to speak directly with brand experts, product engineers, and specialists who live and breathe the equipment they design. Whether you’re a retailer exploring new opportunities, a mechanic looking to stay ahead of technical trends, or a rider eager to see what’s next for 2026, the Ison stand is the perfect place to dive in.
Are there any specific areas of your portfolio that have been expanded or adapted to help dealers meet shifting consumer demands?
Ison Distribution is aiming to be the go-to supply partner for bike shops looking to stay fully stocked
with all the essential, bread-and-butter consumables— chains, cassettes, gear mechs, lubes, cleaners, shifters, tyres, tubes, and everything wheel-related. But it doesn’t stop at the basics. Ison also brings dealers an impressive lineup of exclusive premium brands such as Renthal, Fidlock, Gates, Hayes, KS and many, many more. Ison can offer dealers easy
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Do you have any dealer support initiatives, commercial terms, or B2B updates that you are planning to highlight during the show? We offer fantastic stockist programmes designed to support dealers with strong margins, reliable
supply, and a great mix of brands. We’ve recently been sharpening our pencils on several of our commodity-type products to bring dealers even better value than ever. And if you’re heading to Core, we have exclusive show-only deals running throughout the event, giving shops even more reasons to partner with Ison and take advantage of unbeatable opportunities.
Are there any ‘show-only’ opportunities, such as technical demonstrations, face-to-face meetings with brand managers, or specific offers, available exclusively to those visiting?
Yes, absolutely, we urge dealers to come and meet the folks behind your favourite brands at the Core Bike Show. Chris will be coming in from Minneapolis to be on hand for all things Surly and Teravail, while
Erin from Redshift and Erik from Old Man Mountain & Roberts Axle Projects can talk you through their latest innovations. Colin from Hayes will be able to help you with brakes and also Manitou forks. Brian is joining us from Microshift’s new European office and will be sharing product insights. Staffan is coming in from the cold of Sweden to show new lines from Ass Savers. Thomas from FixPlus will be securing your attention with his German-made straps, along with Martina from Connex and her German chains. You can also catch Kenny & Volker from Fidlock, Rob from Juice Lubes, Ed from Weldtite, and Hector & TC from HT, plus Neil and Harry from Squire—ready to answer questions, showcase products, and help you discover what’s new for the season. Last but not least, will be the team of enthusiasts that stand behind Ison Distribution itself, including our in-house brands of Halo, Gusset, Genetic & Passport.
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