FEATURE COREbike Preview: Windwave
Do you have any dealer support initiatives, commercial terms, or B2B updates that you are planning to highlight during the show?
The Windwave team always looks forward to COREbike Show. It’s not only a chance to showcase
our latest products, but also provides all of our team members with an opportunity to meet with shop owners and staff in person. Some of our highlights this year will include the Colnago Y1Rs, Transition Bottlerocket, and several models from our latest brand, Reid Bikes. As always, we are sharing the large ‘Bentleys’ room with our friends from Upgrade. We look forward to seeing you!
In the very near future, we’ll be announcing a new team member, and their first event with Windwave will be COREbike. They will be
working closely with many of our dealers going forward, and conversations had at Core will no doubt be the starting point of these relationships.
Are there any ‘show-only’ opportunities, such as technical demonstrations, face-to- face meetings with brand managers, or specific offers, available exclusively to those visiting?
Do you have any particular brands or product ranges in your portfolio that
you would say are ‘essential viewing’ for shop owners looking ahead to the 2026 season?
We’re really pleased to be the new UK distributor for Reid. There’s a strong demand for high-quality, affordable
bikes and e-bikes. Many people are more cautious with how they spend their money at the moment, and this has created a more discerning customer base. Reid has a passionate team based in Poole, with a superb range of products which are sleek, well-designed, and robust.
All of our brand managers will be available throughout the duration of the show, and we’ll have several show-only offers, which will be announced closer to the time. Find
out more by speaking with us in person, or by keeping an eye on your inbox around the time of the show. If you don’t receive our B2B news and offers, please contact
john.arthur@
windwave.co.uk, and we’ll be sure that you’re included
28 | February 2026
www.bikebiz.com
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