FEATURE COREbike Preview: ZyroFisher
Do you have any dealer support initiatives, commercial terms, or B2B updates that you are planning to highlight during the show? We know how busy COREbike can be. If you’re short on time, we don’t want you to miss out on our exclusive show deals, so we’re introducing
Do you have any particular brands or product ranges in your portfolio that you would say are ‘essential viewing’ for shop owners looking ahead to the 2026 season? ZyroFisher are excited to present Sweet Protection to COREbike for the first time. Retailers should not miss this opportunity to meet the brand and experience the full
range available from Sweet for SS26. We’ll also be unveiling the new Tucker III 2Vi® Mips helmet, developed with input from a Formula 1 aerodynamicist and in close collaboration with the Uno-X Mobility Cycling Team. Looking ahead to SS26, retailers will be able to experience and try the all-new Altura SS26 range. The Summer ’26 collection introduces a fresh, vibrant colour palette, with new standout seasonal shades flowing across men’s and women’s ranges. The Airstream summer range has been completely
re-worked with short-sleeve jerseys in new fabrics and revised designs. The new legwear fabrics offer a refined matte finish and effective compression for support, delivering technical performance at an accessible price point.
Are there any specific areas of your portfolio that have been expanded or adapted to help dealers meet shifting consumer demands?
The past 12 months have been incredibly exciting, with seven new brands joining our portfolio — many of which we’re excited to
showcase at COREbike! Highlights include becoming sole UK distributor for Continental in June, introducing hydration brands Bivo and SIGG, and welcoming leading names such as Sweet Protection, Spatzwear and Skarper. With such a diverse range of parts and accessories, retailers can rely on us as their one-stop shop for the world’s leading cycling brands.
the option of self-service ordering. Dealers will need to sign up for our exclusive COREbike deals ahead of the show via our B2B site. Then, when you’re at COREbike, there’s no need to wait to speak to a member of our sales team — just scan one of our QR codes to access exclusive show promotions and instantly place your order. Over the coming months, we will be delivering ongoing
refinements to our B2B search facilities. We will be introducing additional building tools to complement the SRAM Groupset and Ritchey cockpit tools. These updates form part of our continued investment in improving the B2B experience, guided by customer feedback.
Are there any ‘show-only’ opportunities, such as technical demonstrations, face-to-face meetings with brand managers, or specific offers, available exclusively to those visiting?
We’ll be offering COREbike-exclusive deals for attendees, alongside a range of exciting giveaways and competitions. Visitors will also have the opportunity to chat with
representatives from our brands. Dealers can also benefit from extended payment terms for any orders placed at the show. Visitors are encouraged to register ahead of the show
to receive two free sets of Sinter brake pads for their bike, and to stop by the stand to experience the Sinter bedding machine first-hand. The demos of the Smart Bedding Machine demonstrate how it’s designed to reduce the time taken and improve the consistency of performance when bedding in new brake pads. We invite visitors to support World Bicycle Relief by stopping by the SRAM Coffee Station. With a £1 donation, you can enjoy a freshly brewed TORQ Press coffee while helping to support this incredible charity, which works to mobilise communities and help people pedal out of poverty. This year marks 20 years of impact for World Bicycle Relief, the non-profit that empowers people and communities through life-changing bicycles.
www.bikebiz.com February 2026 | 15
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