CONTENTS
24
COREBIKE PREVIEW 7 2025 marks 20 years of COREbike. Familiarise yourself with the show, layout and who will be there this year.
FEATURE 24 We chat with Mark Swift, Head of Sales and Marketing at USE about innovation, anniversaries and plans for the future.
RETAILERS 31 Grant Hadwin, Head of Sales and Supplier Partnerships at Citrus-Lime, outlines what IBDs should be thinking about to stay competitive.
FEATURE 34 Rebecca Bland talks with Reserve Wheels about its evolution over the years.
37 Shift Active Media CEO, Wayne Brown shares thoughts, insights, and learning opportunities from his time on the ground at ISPO.
41 Rebecca Bland talks to Bikmo and Paria about ways the industry can encourage commuting.
BRANDS 44 Eovolt give us a preview of an upcoming bike release and their plans for COREbike.
60
31
BRANDS 46 We catch up with PaceUp Media about their rebrand and plans for the future.
FEATURE 50 Mark Sutton explores where progress has been won and where work remains with cycling budgets.
BRANDS 54 Preview Kryptonite’s new angle grinder-resistant New York Diamond Standard Lock.
PRODUCTS 56 New products and sector guides, including new products (56), hybrids and folders (59) and cycle luggage (64)
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FEBRUARY 2025
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