INTERVIEW


BikeBiz catches up with PaceUP Media to talk about their rebrand and plans for 2025.


How do you reflect on six years of PaceUp Media? It’s been a journey, one that’s flown by! I set out with a vision for the agency but never predicted the extent to which other like-minded people would align with that vision and want to meaningfully contribute. We have the privilege to work in an industry which crosses over with our passions as individuals too, which sees us inspired daily by the projects we’re across. We’ve worked, and continue to work, with some amazing client partners across the outdoor industry, and have created a brand that industry leaders around the world trust. From a personal perspective, I’m so proud of what we’ve achieved to date and the moments we’ve shared together.


46 | February 2025


PACEUP REBRAND


Seeing members of our team grow and develop is hugely motivating. Six years in, we’re no longer the plucky start-up agency entering the room. My biggest takeaway from the past six years is how exciting the next six and beyond will be.


What have been the biggest learning curves and highlights through this period?


Every single year has brought forward new opportunities to grow and learn as a team. I started the agency with the primary goal of empowering elite sports teams and leading brands to bring partnerships to life with greater impact than had previously been the norm. This stemmed from spending


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