BRANDS
Before the introduction of 3D, their CNC machines “required manual programming in 2D—entering all coordinates and codes by hand. These machines lacked proper screens to verify cutter paths, so it was essentially a process of ‘cut and hope’,” explained Mark. Nowadays, and thanks to 3D modelling, USE can visualise designs, something that’s helped streamline the process. Other testing methods have remained the same, there’s still a need to build test rigs and get everything up to standard, “USE was one of the first companies to incorporate Finite Element Analysis (FEA) to refine our designs, ensuring they met industry durability tests while remaining as lightweight as possible. This approach helped us stay ahead of the competition and push the boundaries of innovation,” said Mark. Perhaps the most important aspect of how things are done comes down to manufacturing. USE is proud to fly the UK flag. For them, it’s not about mass market production, the focus remains on precision and quality, “we focus on using the highest quality materials, advanced manufacturing techniques, and, we believe, the finest designs. Being in the UK enables us to provide excellent customer service to retailers and customers.” “We maintain excellent manufacturing facilities. Our extensive knowledge and expertise in all manufacturing sectors, CNC machining, composites, electronics etc. is essential.
As the business has
grown and diversified, we have contracted some elements to specialist companies, this is more for electronics than hardware,” he adds. As a ‘Made in Britain’ company, USE assembles all products in Sussex, adhering to the highest standards to maintain compliance with their ISO 9001 certification.
The Future
When you find a job that doesn’t always feel like work it keeps you engaged, passionate and invested. For many at USE, that’s the reality, “Long days at the USE office are a pleasure, not really work. We have established an excellent team who bring enthusiasm and expertise in all departments,” said Mark. As for what’s next? They have their sights set on the US,
www.bikebiz.com
“the US market is very appealing and both USE hardware and Exposure have terrific potential. The fantastic growth and enthusiasm for gravel and adventure riding play to our strengths.”
There are new products in the pipeline too, “We have developed new products to complement our suspension seat posts to offer gravel riders the perfect solution for long-distance riding on lightweight bikes. Exposure Lights’ technical excellence slots in perfectly to this demanding market. New product development will be orientated to this end of the market,” he adds. So as they say, watch this space.
February 2025 | 29
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