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RETAILERS


INDEPENDENT BIKE RETAIL IN 2025: ADAPT AND THRIVE


Grant Hadwin, Head of Sales and Supplier Partnerships at Retail Solutions provider, Citrus-Lime, outlines what IBDs should be thinking about to stay competitive.


T


he independent bike retailer has long been the heart of the UK’s cycling community - the trusted guide, the expert mechanic and a


source of inspiration. Every year, IBDs face challenges here are a few to prepare for in 2025.


The changing terrain The landscape for independent bike retailers is shifting rapidly, bringing new challenges that can feel overwhelming. Over the past five years, IBDs have faced a rollercoaster of change: booming demand, under-supply, over-supply and now the difficult balancing act of managing stock while maintaining healthy margins. Many have tried to adapt, but quick fixes often create new problems.


At the heart of it all lies a pressing question: how can IBDs www.bikebiz.com


Grant Hadwin


sell what they have at a healthy margin, despite these challenges? The answer starts with creating a seamless retail experience. Make it easy for customers to buy from you, use your website to drive customers in-store, allow your customers to choose the most convenient shopping experience for them. Don’t make them adapt their lifestyle


February 2025 | 31


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