Ben Simmons, MAGURA Bosch Parts & Services
MAGURA Bosch Parts & Services (MBPS) has strengthened its sales activities in the UK, with the appointment of new area sales manager Ben Simmons. In response to the
growing demand for products from the MBPS portfolio, the sales and service company is strengthening its cooperation with specialist dealers in the UK. “Our current network covers a growing five-digit
number of dealers in Europe, and growth is still being driven by all the main markets in the EU, plus the very important market in the UK,” said Timo Kieninger, director of marketing and sales (ppa.). “This step we are taking will expand our activities in the UK.” n
Steve Booth, ION Bike and SQLab
Steve Booth has joined ION Bike and SQLab as sales agent for the North of England. Booth, based in West
Yorkshire, is long established in the outdoor market and has built and managed Five Ten bike and outdoor for the past nine years in his area. Boards & More expanded
its bike offering with the acquisition of SQlab earlier this year and with ION growing, it was time to increase the service and sales force in the UK. Sean Reynolds, country manager for Boards & More Bike, said: “Steve will be a great asset for both ION Bike and SQLab in the North of England as the brand offering improves and demand grows, a rider of near 30 years, Steve is known by many key retailers in his area and is keen to introduce the brands to new dealers soon, either in-store or at his dedicated showroom in Kendal.” n
Bryan Harris, Ison Distribution
Ison Distribution has welcomed the return of Bryan Harris, who has taken on the role of strategic brand manager. Having previously
worked for Ison, Harris said he made the return to focus on product development and to reignite his passion for the bike industry.
Managing director of the distributor, Lloyd Townsend, said: “We have been looking to bolster our brand manager team at I.D. for a few months now. We have worked closely with Bryan before, and I am confident that his passion and knowledge for the industry will make an excellent addition for the whole company. “We welcome having Bryan back with us in his new role
to help us continue to move forwards successfully for years to come.”
Harris added: “I am really happy and excited to be back
at Ison Distribution, I’m going to bring my passion and enthusiasm for the cycling world and am looking forward to getting back to working with some of the best brands in the industry.” n
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www.chickenb2b.co.uk December 2021 | 41
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