APPOINTMENTS This month’s movers and shakers throughout the cycle industry.... Rebecca Boxall, BikeExchange
BikeExchange has announced the appointment of Rebecca Boxall in its newly created position of chief customer officer, finalising the recruitment of its executive team following the successful IPO in February. Currently vice-president for e-commerce, marketing and customer experience at Native Shoes in North America, Boxall
joins BikeExchange in December to oversee the company’s global capabilities across e-commerce, merchandising, marketing and customer service. The group’s other recent senior appointments include Derek
Colfer as regional head of BikeExchange North America, Sam Salter as chief sales and partnerships officer and Ryan McMillan as global head of technology operations. There has also been significant structural teamwork ensuring the organisation is globally focused around sellers, stock and transactions and is working across the four regions BikeExchange is operating in. Commenting on her appointment, Boxall said: “I am thrilled
to be joining BikeExchange at an exciting time of growth, to drive e-commerce initiatives to fuel BikeExchange’s purpose to make it easy for customers to buy and sell all things bike.” n
Will Fripp, Stephen Hayes, and Jonny Yates, Extra UK
Specialized, and most recently SHIFT Active Media. Having already spent four years at Extra, Stephen Hayes (pictured, centre) has been promoted to COO from his roles in the marketing and operations departments. Finally, Jonny Yates (pictured, right) has been promoted
Extra UK has appointed a new CEO and given two promotions to further enhance its leadership team, in anticipation of ambitious expansion plans. Will Fripp (pictured, left) has been appointed as CEO, following on from previous senior roles at Madison,
to head of sales from his role as South West area manager, following the departure of Simon Ford. Extra co-founder Brian Stewart said: “With the rapid growth of the business it’s an ideal time to add fresh impetus to an already successful formula. We believe the management group are very well-equipped to drive future expansion. “Alongside several other planned hires, it’s great to have
Will on board and to see Jonny grow into his new role while also recognising the personal growth and commitment from our COO Stephen.” n
NEED 40 | December 2021
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