FEATURE Reid Bikes launched its #buyoneplantone initiative at the start of 2020
Will the sustainability wave continue?
BikeBiz hears from more businesses about what they’re doing to be more environmentally-friendly
‘If we’re all in this together, then
nothing is impossible’ Rob Akam, managing director, Reid Bikes
Overall, we’d say that the cycling industry is slightly ahead of the curve in sustainability practices than some other industries. Most of us live and breathe the outdoors, it’s why we’re involved in bikes and this passion for the outdoors trickles down into sustainability practices in our industry more than it does others. You see a couple of the largest brands with 100% recyclable packaging now and many others striving for it, along
with tree planting initiatives, carbon offsetting and a general stance that we should all be paying attention to sustainability and actively working towards being carbon neutral. However, there is still much more that can be done for our industry, and much of this is with production processes more than packaging, a challenge we’re continuously working towards.
Sustainable strategies
At the start of 2020 we launched our #buyoneplantone initiative as part of our environmental pledge, where we plant a tree for every bike, e-scooter or watersport we sell in
www.bikebiz.com
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