PRODUCT PARTNER ADVERTORIAL - L-TWOO


L-TWOO presents new derailleur series, complete with short lead times


Xin Xu interviews CEO Chunsheng Liu, who shares the vision of the emerging derailleur manufacturer at the time of global supply chain crisis


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ince the pandemic broke out in early 2020, the global bicycle supply chain has struggled with shortages of parts and extended lead times. L-TWOO, an emerging derailleur


brand based in Zhuhai, China, grasped the opportunity and achieved multifold growth by offering original products and timely delivery. The company’s CEO Chunsheng Liu has now told the story behind the rapid rise of the manufacturer.


Tough start-up L-TWOO was founded in 2013 by Chunsheng Liu. The brand name literally means ‘blueprint’ in Mandarin. Mr. Liu had worked as a senior mechanical engineer for 20 years before the start-up, 10 of which were spent with SRAM. “At that time, no one could design and make derailleurs in the country, I mean independently and originally. There were indeed many counterfeits, which almost ruined the reputation of home-made bicycle components. So I saw bright prospects for a committed groupset manufacturer with professionalism and care,” Liu said, revealing his motivation, “But it turned out to be extremely difficult both technically and administratively. “We had to balance the quality, cost, production volume with


38 | December 2021


limited resources, while keeping a good level of competitiveness. That made the company’s beginning phase super tough. Fortunately, in 2016 L-TWOO came through the hard time and started to prosper. But look at my hair,” Liu joked. “Now we have more than 200 brand and OEM partners around the world. 70% of our products are delivered abroad, including Europe, South America and Southeast Asia.”


L-Twoo CEO Chunsheng Liu www.bikebiz.com


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