FEATURE
We will happily do this once we are at 100% recyclable packaging and finalise some manufacturing process improvements. If we’re all in this together, then nothing is impossible.
Brands and businesses need to be more open in their processes, says Reid Bikes
partnership with industry leader
edenprojects.org. Since partnering with them, we have planted over 125,000 trees, helping to sustain the environments that we love to ride in. We have also taken an active role in pursuing the use of
100% recyclable packing and are currently at around 95% recyclable with our bikes. With the hire of a new product manager [earlier this year], we hope to be able to bring this up to 100% in 2022. We’ve also taken the steps that every business can do easily; offsetting carbon on shipments and flights, digitalising internal forms to reduce paper waste and recycling appropriate office waste that can be recycled. We are also vetting our production partners to ensure they use the most environmentally-friendly manufacturing processes possible.
Open discussions It’s important that all businesses strive to do more in this space, as without dramatic action, we will all risk losing the environments we love to ride in. Industry-wide, we should be having more open discussions and sharing positive environmental processes with each other to make sure all brands can be environmentally-friendly as possible, even those without massive R&D departments. We still consider ourselves a small brand in the global
scheme of things, manufacturing around 200,000 bikes in 2021, yet we still put time and resource into being as ‘climate conscious’ as possible in everything we do. Brands and businesses need to also be more open in their processes. If a brand has moved to 100% recyclable packaging, or are manufacturing in a new greener way, they should be transparent and share how they did it with others to make our whole industry greener. Even share your suppliers and a structure for how others can do the same.
See.Sense recently launched its new ECO packaging 26 | December 2021
www.bikebiz.com
Customer concern [Customers are] very concerned and we believe it’s vital that it stays this way, as without the media spotlight and consumer concern, there just isn’t the business and profit incentive for boards of directors for the largest multinationals (not bike industry-specific) to take action and accountability. It’s definitely a primary factor that Gen Z considers when making a purchase in any industry, lot’s of research has been done on this that is widely available. It also plays a part in my personal purchases, for myself and my family too. We’ve also had a lot of feedback from retailers and Gen Z customers alike mentioning how our #buyoneplantone environmental pledge is a key factor in the purchasing decision for our products. However it’s not just a concern raised during purchasing, we’ve hired lots of new staff in the past year and all of them without exception have mentioned our environmental pledge in their first interview. It’s great to see an uptake in people vetting businesses, not only that they purchase from but work for to ensure that they are doing their part for the environment and we believe this will help drive more businesses to do more in this space.
‘We are encouraged to see many companies in the industry taking positive steps’ Irene McAleese, co-founder,
See.Sense
As an industry, we can take some comfort in the knowledge that our ultimate goal of getting people cycling is moving the world in a more sustainable direction – helping to
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