5 32 | December 2021


minutes with...


This month, BikeBiz sits down with Cane Creek brand manager Sam Anderson


Can you give us a little background on Cane Creek? We’re a small American-based cycling component company with fewer than 50 employees and are located in the Appalachian Mountains of western North Carolina. This beautiful location gives us excellent access to the outdoors and is the perfect testing ground for developing new products. The overwhelming majority of our staff are cyclists, with a balanced


mixture of road and mountain bikers and we believe that the passion we have for cycling is evident in all our products.


What area of the market does Cane Creek target? Cane Creek has never been focused on a specific discipline of cycling. There has been an ebb and flow of excitement around products for road, mountain, gravel, commuting and, more recently, e-bikes. But overall, Cane Creek focuses on finding opportunities to make the


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