“THERE’S THE
OPPORTUNITY HERE TO DO SOMETHING
Duncan Purves and Lee Kirton talk to Richie Shoemaker about 4media group’s drive to get in2 games and make a difference
For those unfamiliar with the 4media group, give us a little bit of history? Duncan Purves: We’ve been looking to grow our gaming and entertainment offering with the new company as it is now, which is 4media group, which had been merged with Stature PR. We’d been in that space for many years, but 4media group hadn’t, so we needed the right person at the helm of that division to help us. We’ve been working with Lee for 15-odd years, on the client side, from Premier PR days through to Stature PR, so we’ve been well aware of his abilities over that period. Lee and I got chatting and we made it happen, and that’s where we are; developing that entertainment division and going from strength to strength.
Duncan Purves (left), UK CEO, 4media group and Lee Kirton (right), entertainment director and creative producer, 4media group
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In terms of your entertainment offering, is gaming the focus? DP: It’s quite heavily [game] focused at the moment, but that’s not to say we won’t be introducing other properties to it. We’ve got a lot of heritage in movies and TV from my tenure at Premier, so we have a lot of experience in that area.
40 | MCV/DEVELOP August 2023 DIFFERENT”
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