EVERSPACE 2 by ROCKFISH, who are into capitalisation as much as they are space
a challenge in absolute terms. We tackle that challenge in a variety of ways, for example by maintaining a company culture characterised by fairness, openness and fun, by paying transparent salaries that are in the top third of the German labour market, by offering advanced trainings through our own ‘InnoVersity’, and by supporting colleagues in pursuing a degree – be it a dual InnoBachelor or InnoMaster or some equivalent qualification.
Michelle Zou (Bigpoint): Attracting talent to Hamburg is generally easier due to the city’s attractive features. Hamburg offers a wide range of activities, excellent connectivity, and a multicultural environment, making it an appealing place to live and work. However, competition for talent is fierce, and finding the best people for specific roles can be a challenge. To address this, we focus on creating an engaging work environment, offering competitive compensation packages, and providing opportunities for professional growth and development. Additionally, our emphasis on remote work allows us to tap into talent from a broader geographical area.
How would you describe the infrastructure? Can you get the resources you need easily enough? Michelle Zou (Bigpoint): Hamburg has a robust infrastructure that supports easy travel and access to resources. The city boasts an excellent public transportation system, enabling convenient movement throughout the city. The introduction of a Germany-wide monthly ticket for 49 Euro at the beginning of this year has made public transportation even more affordable, especially considering our additional subsidies for employees.
34 | MCV/DEVELOP August 2023
Marvin Eschenauer (Bytro): Hamburg is very similar to Berlin when it comes to finding housing, so it’s quite hard. But there are areas a bit outside the city centre that are not as competitive and quite affordable – and are super reachable by public transport. Marc Morian (InnoGames): Hamburg’s infrastructure is fine, owing to our extensive public transport, Germany’s largest port, our own international airport, and more. And, thanks to remote and hybrid work, affordable commercial space is widely available these days. In contrast, affordable private housing remains a challenge. We support new colleagues in finding suitable accommodation, of course. But we do so not only because supporting our employees is our creed, but also because we have to. All national housing markets have their peculiarities and the German market is no exception, so especially foreign employees need guidance. That aside, it makes little difference whether you are looking for a place in the city centre or further out: Affordable housing is in short supply. It’s true that lots of people have moved away from the city centre to the outskirts or the region, but the migrational drift from the countryside into the cities remains strong, so it’s a zero sum game. Compared to some other German cities and many foreign ones, we are still doing ok, though. And the comparatively high salaries we offer play their part in easing the burdens on our staff.
What is the one thing you would change about Hamburg to make it a more attractive place for people to work in game development? Marvin Eschenauer (Bytro): Maybe its reputation. It is not as well known as other big cities in Europe. Not everyone knows how international it is and how developed the gaming industry is in this part of the world. That or the weather! But maybe if it was sunny all year long, then everyone would wanna live here.
Michelle Zou (Bigpoint): If there was one thing we could change about Hamburg to make it an even more attractive place for people to work in game development, it would be to increase the availability of affordable housing. The rising prices and high demand for housing have made it challenging for professionals to find suitable and affordable accommodations. Addressing this issue would further enhance the appeal of Hamburg as a desirable location for individuals in the game development industry.
Marc Morian (InnoGames): If Hamburg wants to continue to attract highly qualified people for the gaming industry - or any industry, really - in the sense that they physically move here and decide to stay long term - keeping the city safe, green, and reasonably affordable is the way to go.
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