REGIONAL SPOTLIGHT HAMBURG


What’s it like to make games in Europe’s biggest non-capital city in Europe’s largest games market? Richie Shoemaker quizzed three local studios in the hope of finding out


A


ccording to Gamecity Hamburg, there are 180 gaming companies thriving across Germany’s second city, between


them employing around 2,500 people. To put that in context for our UK readership, there isn’t any single metropolitan location outside of London that comes close to those kinds of numbers. You could gleefully smoosh the whole


of Guildford and Brighton together and even if Creative Assembly’s Sussex HQ got sucked into the maelstrom, you’d still come up short. Mind you, Hamburg does have the population of four Manchesters and is Europe’s largest non- capital city. Even so, when Gamecity boasts that Hamburg is one of Europe’s gaming hotspots, it almost comes across as an understatement. To give you some idea of how hot a spot


Hamburg is, you only have to look at the international companies with significant outposts there, including Facebook and Google, as well as Capcom, Valve, Square, Niantic, Razer and WB Games. It helps of course that, according to Newzoo, Germany’s is the largest gaming market in Europe, with 10m more gamers and earning $1 billion more in revenue last year than the UK. Ergo: hot.


TIME TO CELEBRATE Much like another regional advocacy group featured in MCV in recent months, Gamecity


26 | MCV/DEVELOP August 2023


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64