to protect and restore vital rainforest ecosystems, defend marine habitats, safeguard endangered species and support communities on the frontlines of climate and biodiversity challenges. There’s also a longtail bonus that comes with Battle for the Habitats
participation: Games that have content live in their games on World Environment Day (June 5) can connect their work to Playing for the Planet’s Green Game Jam (GGJ) for some extra kudos and the chance to win awards. In fact, credibility is a vital component for any environmental
campaign. Too often, sustainability initiatives risk being perceived as superficial or disconnected from real impact. By partnering with organisations like the Rainforest Alliance and Oceana we are ensuring that this is not just awareness, but action. Looking outwards to the wider green games community, what we
are seeing now is a shift from isolated, one-off activations towards coordinated, industry-level initiatives. This is where the real potential lies. As an industry, we have spent years perfecting systems that reward
progression, collaboration and competition. Now, we have the opportunity to apply those same principles to one of the most urgent challenges of our time. Collectively, we can move the needle. At PlanetPlay we talk constantly of needing to ‘make green moves’,
so I want to invite studios, publishers and platforms across the industry to join us and help turn player engagement into real-world impact as we Battle for the Habitats.
Why the Cause Matters – Rainforests & Oceans
he Rainforest Alliance is an international nonprofit organization working to restore the balance between people and nature. Active in 62 countries, the organization brings together farm and forest communities, companies, governments, civil society, and millions of individuals to drive positive change across some of the world’s most critical landscapes and global supply chains. “Earth Day is a reminder that environmental progress depends on participation at every level,” says Victoria Cordi, Director of Strategic Partnerships at Rainforest Alliance. “Biodiversity loss and climate change are already affecting farmers and forest communities around the world. Partnerships like this help turn global energy into practical solutions on the ground, from restoring degraded landscapes to supporting sustainable livelihoods. When industries use their platforms to mobilise people at scale, the impact can be transformative, accelerating forest protection and strengthening livelihoods in the places that need it most.”
T
Oceana is the largest international advocacy organization dedicated solely to ocean conservation. Oceana is rebuilding abundant and biodiverse oceans by winning science-based policies in countries that control one-quarter of the world’s wild fish catch. With more than 325 victories that stop overfishing, habitat destruction, oil and plastic pollution, and the killing of threatened species like turtles, whales, and sharks, Oceana’s campaigns are delivering results.
“The oceans cover more than 70% of the globe and
they are as important to us as they are vast,” says Jon Frank, Director, Global Corporate & Celebrity Partnerships at Oceana. “It’s wonderful to see the gaming community come together to protect our planet’s precious habitat. With their support, Oceana will continue campaigning – and winning – policy victories that will benefit the health of the oceans and the livelihoods of countless people around the world.”
A Scalable Model for Industry Participation
Battle for the Habitats is designed with production realities in mind: Flexible integration: from social amplification to full in- game content
Live ops-ready: supports challenges, DLC, seasonal events and storefront items
Creator amplification: streamer-led teams drive reach and engagement
Low barrier to entry: ‘plug-and-play’ assets reduce development overhead
In short, studios can participate at a level that fits their roadmap, without disrupting core production cycles!
PlanetPlay is a not-for-profit platform that empowers gamers worldwide to contribute to biodiversity protection and environmental action through in-game purchases and gameplay with affiliated game studios. Find out more at
partners.planetplay.com.
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