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Design and Production: Steve Williams
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Senior Business Development Manager: Alex Boucher
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MANAGEMENT
Media Director: Paul Ryder
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August/September 2025 6 Critical Path
The key dates this month 10 IRL
The Develop:Star Awards 2025!
12 The Hundred Line Too Kyo on building the Last Defense Academy
18 Fluid
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What James Glover has learned in 30 years running a creative agency
18 YRS TRULY
22 Neopets
Dominic Law on the pet game and what’s next
24 Industry Voices
Reed Smith on in-game virtual currencies
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27 TEDx Northern Quarter It’s TEDx up North
28 Blue Dot Games On startups and the power of community
30 The DFC Intelligence Report Nintendo Switch 2 Edition
32 Anita Wong The gamescom PR survival guide
26 Paul Sulyok On rethinking third party game sales
38 PlanetPlay On its new green discovery initiative
40 When We Made … Until Then
42 Virtuos
On how Nintendo are winning hearts and minds
44 Unlock Audio Professional pre-production advice
46 Renaissance PR Stefano Petrullo on being 10 years in
50 Playtesting As part of the creative process 52 Industry Voices
Adam Smart asks “Is gaming headed for a dead end?”
53 Kawaji
Games and soda? Don’t threaten me with a good time
54 Final Boss 16-Bit Consulting’s James Leedham
www.datateam.co.uk +44 (0)203 143 8777 August/September 2025 MCV/DEVELOP | 5 34 Debugging D&I
Why celebrating diverse talent still matters
35 Women in Games On partnerships and collabs
36 South of Midnight French composer Olivier Deriviere talks music
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