LUXURY AND GIFT PACKAGING Confec


THE NEW LANGUAGE OF


From Sussex


chocolates to Indian mithai, luxury packaging now tells a storyof craftsmanship,


sustainability, and global gifting.


L


uxury packaging has always been more than a container. It’s the first encounter between brand and buyer — a silent storyteller that


conveys craftsmanship, heritage, and care before a single bite is taken. In confectionery, where indulgence is as much visual and emotional as it is sensory, the box, wrap, and ribbon have long played a starring role.


A Legacy of luxury wrapping The art of luxury packaging can be traced back centuries — to the gilt tins and hand- ribboned boxes of Victorian Britain, where design communicated not only opulence but trust. As mass production took hold in the 20th century, the challenge became how to maintain that sense of prestige at scale. Elegant typography, embossed details, and rich textures emerged as shorthand for quality and authenticity. Today, the “luxury code” of packaging


has evolved again. In a digital-first world, packaging is no longer confined to the shop shelf — it must perform across screens, through courier boxes, and in the unboxing moment that defines many modern gifting experiences. Consumers now seek designs that embody values as much as indulgence — heritage, sustainability, and meaning. According to Global Market


Insights,


the global luxury packaging market was worth $17.2 billion in 2023 and is forecast to


34 • KENNEDY’S CONFECTION • OCTOBER 2025


grow at a 4.6% CAGR through 2032, driven in large part by demand from gourmet food and confectionery sectors. Similarly, Fortune Business Insights reports that the confectionery packaging market reached $14.9 billion in 2024 and is expected to surpass $21


billion by 2032, underscoring how brands are investing in premium, sustainable formats that elevate perceived value and experience. In other words, the box matters more than


ever. And for one heritage chocolatier, that insight has shaped a remarkable revival.


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