NEWS ROUND UP The countdown is on for ISM 2025


Preparations for ISM 2025, the leading trade fair for the sweets and snacks industry, are underway. The event will host over 1,500 exhibitors from 70 countries, showcasing innovations from February 2 to 5, 2025, in Cologne. Co-located with ProSweets Cologne as part of Sweet Week, it unites supply and demand, fostering collaboration across the industry.


Notable brands will participate, including German companies like Katjes and Trolli, and international names such as Baronie (Belgium), Canel’s (Mexico), and Sölen (Turkey). Returning exhibitors include Bifa  and Morinaga (Japan) after 20 years, highlighting the event’s global appeal. The synergy with ProSweets


Cologne provides a comprehensive platform for industry professionals, including production managers and R&D experts. This integration offers solutions for current challenges, including sustainable packaging and innovative flavors, through shared stages like the Expert Stage and Sweet Week – Talks & Tasting Stage. A new feature, the Sweets & Snacks Production Summit, will bring together industry leaders to explore best practices, such


Freedom Confectionery LLC launches in the USA


Freedom Confectionery, known for its allergy- friendly, plant-based sweets, is excited to announce a new partnership with LBB Distribution to launch Freedom Confectionery LLC in the United States. This partnership aims to make the brand’s treats more accessible to American consumers, particularly those with dietary restrictions. Founded in 2008, Freedom Confectionery has evolved from a family business into a global brand, offering products free from common allergens and suitable for kosher, halal, and PKU diets. Renowned for  company has expanded its range to include marshmallows and the only crispy, chocolate-covered mallows on the market. Freedom Confectionery has been active in the U.S. ingredients


market, featuring at major expos like Food Expo West and Sweets & Snacks. Their products have found use in baking, ice cream, quick service restaurants, and more.


The joint venture with LBB Distribution combines expertise to bring


natural, clean-label confections to the U.S. retail market, opening new opportunities for distributors and retailers. Brendan Dulley, President of LBB Distribution, highlighted the venture’s mission: “Providing plant-based, allergen-free treats means we truly are including everyone in the enjoyment of our products.”


KennedysConfection.com Kennedy’s Confection October 2024 7


 also participate in pitch sessions, followed by matchmaking opportunities in the Networking Area. Sabine Schommer, Director of ISM, emphasised the event’s role as a content platform, offering insights into trends and innovations. Early product presentations through the New Products Tool further enhance ISM’s position as an industry innovator. Ticket sales for ISM 2025 are now open, allowing trade visitors to plan their visit and stay informed through the ISM app.


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