set to enact new definitions around quality grades, design for recycling guidelines, and other details – the text of the preliminary agreement indicates that packaging materials must be able to be recycled into materials of at least equivalent value. So, what do all these measures, aimed at plastic packaging, have to do with paperisation? The answer according to packaging provider, Parkside, is nothing! And this is an important point. Paper packaging has been exempted from all PPWR measures, meaning that companies are starting to switch to paper-based solutions to sidestep all of this legislation entirely.


Parkside argued that paper does have many benefits as a packaging material – It is easy to recycle, and as such has much higher recovery rates than plastic. And, provided it is made with fibres from a sustainably managed forest, it is a renewable resource. Perhaps most importantly for chocolatiers, consumers know this, and increasingly prefer it to other materials as a result.


The paper race


This places paper as the front runner in the race to be the packaging material of the future – at least, in the European market – and this has resulted in a flurry of innovation from packaging


Paper


packaging has been


exempted from all PPWR measures, meaning that companies are starting to switch to paper-based solutions to sidestep all of this legislation entirely”


KennedysConfection.com


Kennedy’s Confection October 2024


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