Recognised seal of quality: the südback Trend Award
Advanced concepts for the bakery industry honoured with the südback Trend Award and Trade visitors select the “public favourite” online
T
he südback Trend Award is regarded as an important showcase for innovation and advances in the bakery industry. Since 2002, the award has been presented to companies who
actively shape the future of the bakery trade. For the fourteenth time now, companies were able to qualify for the südback Trend Award with outstanding concepts, new product designs and technological innovations.
There were more than 40 entries for this
year’s südback Trend Award. The winners have ceremony will be held on 26 October 2024 during the opening of südback.
Winners of the südback Trend Award have been decided In the “Marketing, Sales and Organisation” ZENTRALE eG) impressed the jury with cashless, autonomous branch management. experience without having to stand in queues at a till. This means that there is more time for personal advice. The automated processes branch operations while the digital payment prevents cash differences,” said Stefan Strehle, Duisburg. The südback Trend Award is regarded as a valuable indicator of innovative services and product developments for the bakery trade, and is closely followed in the industry. “Here at BÄKO, we regard the award as a very important and relevant benchmark for innovative capacity that was attained here
KennedysConfection.com
in particular through our strategic alliance with AUTONOMO Technologies and KORTE Ladenbau,” said Strehle. GmbH & Co. KG, which is renowned for its fermentation products, entered its new product called UNIFERM FermFresh® AromaDurum in the “Raw Materials & Convenience” category. This process combines the advantages of sourdough fermentation and yeast fermentation in one product. “Fermentation is a viable and innovative concept,” emphasised Communication at UNIFERM. “We are fortunate to have already won the südback Trend Award in 2017. We are therefore all the more delighted that we once again managed to impress the jury with our further development, i.e. duo fermentation, thanks to continuous research and development activities.” The winner in the “Technology” category
Maschinenbau GmbH with an automation of innovative machines for the bakery industry,”
said Christoph Thelen, Managing Director of VEMAG Maschinenbau GmbH. “With the new with a solution that enables them to better cope with current challenges such as staff shortages or rising costs.” The award is an incentive for Christoph Thelen and his team to continue developing solutions for the bakery industry that the market needs.
The company Schneider GmbH from Albershausen was delighted to win the award in the special category of “Sustainability”. “Greeny”, a new biodegradable and compostable piping bag, impressed the jury. “Our disposable piping bag ‘Greeny’ is a sustainable product that contains no plastic and is suitable for all bakers, confectioners and restaurants,” said Jochen Schneider, Managing Director of Schneider GmbH. “We are very proud to have won the award and would like to thank the jury for choosing our company. We are therefore very much looking forward to the forthcoming südback, which will undoubtedly be a complete success again.” will present their products and concepts at südback 2024. From the middle of September onwards, trade visitors can also choose the “public favourite” from a selection of entries. The company that makes the biggest impression here will receive an additional award. Further information about the competition can be found online at:
www.suedback.de/trendaward.
Kennedy’s Confection October 2024 23
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