nutraceutical brand partners can launch more quickly to market with first-in-class products,” comments Sara Lesina, General Manager Sirio Europe & Americas. Three of the star-products will be on display
at Vitafoods Europe in Geneva (14-16 May, 2024). These include a first-to-the market “MenoBalance” Gummy, which utilises Novasoy®, a type of soy isoflavone from ADM, a global leader in human nutrition with over 50 pre-clinical and human clinical studies ongoing, helping bring innovative, tailored offerings to market. This is the first time Novasoy® has been successfully delivered in a gummy. In terms of science, existing evidence shows that soy isoflavones may reduce the number and frequency of hot flashes and may help maintain healthy bones following the transition into menopause.
This innovative formulation represents a pioneering achievement, as it’s the first time Novasoy®, a science-backed ingredient, has been successfully delivered in a gummy, promising functional benefits and pleasure in every bite. Paula Limena, VP of Global Marketing – Health & Wellness at ADM comments: “We are excited to partner with Sirio, combining their exceptional gummy manufacturing capabilities with our expertise in science- backed ingredients. This collaboration enables us to create truly unique concepts, offering customers and consumers innovative and quality products that deliver on both taste and nutrition.” Additionally, post-natal and pre-natal formulations with branded ingredients from KD Nutra and Gnosis by Lesaffre respectively will also be showcased. The “Me&Mum” post-natal softgel is an all-in-one concept – featuring a complex formulation including DHA, vitamins and minerals, and herbal extracts that help with hormonal hair loss, delivered in one convenient and easy-to- swallow softgel capsule. The InnoFolate prenatal softgel, featuring Sirio’s vegan PlantegrityTM technology, is a prenatal formulation powered by Quatrefolic® from Gnosis by Lesaffre – shown to help maintain folate levels during pregnancy – and combines an essential nutrient mix including DHA. Paula adds: “We are constantly developing complex formulations made using the highest quality ingredients with the strongest evidence base, bioavailability and efficacy. It’s also why we are continuously bringing in branded ingredient partners our newest concepts.
This is the first time Novasoy® has been successfully delivered in a gummy”
Innovating fortified supplements for holistic wellness
Working with only elite players in the industry, so that our customers have the best-in-class nutra products for all the consumers who need them – as their ‘brand is truly our business’.” The latest branded ingredient partnerships build on the recent Cargill-powered Epicor® Gummy and are part of a wider strategy at Sirio to help its partners focus on delivering premium products with the strongest base of scientific evidence in proven, market-ready applications that stand out in a competitive supplements’ market. According to Euromonitor research, female consumers are taking a holistic approach to address their well-being, with over one third preferring nutritional supplements and increasingly searching out better targeted formulations for specific life stages. Sirio’s new full product line includes both gummies and softgels, spanning general women’s health products like menstrual care, UTI protection, gut health (pre and post biotics), sleep health and weight management. Additionally, the range also caters to specific life stages and individual health concerns with specially formulated products for fertility, morning sickness [during pregnancy], prenatal care, postnatal symptoms and health – including improved energy, hair loss, fatigue, and brain fog – and a range of menopausal softgels and gummies. Additionally, many of the products in the
Vitafoods Insights sat down with Isabel Gómez, Lubrizol’s Global Marketing Manager for Nutraceutical Ingredients, to shed light on LIPOFER gummies at Vitafoods. Isabel elucidates the decision, stating, “Despite what some may think, fortified supplements remain a huge opportunity across many different markets in Europe and beyond.” She underscores the appeal of fortified gummies, noting their broad age appeal and fusion of attractiveness, indulgence, and health benefits. Isabel comments: “The format allows customers to deliver their formula, including our microencapsulated iron, in a tasty, fruit-flavoured, pectin-based gummy,” emphasising the technology’s proficiency in addressing stability and flavour challenges. Regarding Lubrizol’s Nutra 2.0 strategy, Isabel elaborates: “This is all about ‘connecting the dots’ and supporting our customers in their efforts to understand the consumer’s mind.” She illustrates how LIPOFER gummies seamlessly merge scientific merits with sensory allure, aligning with consumer desires and requirements. In discussing ‘Holistic Wellness’, Isabel adds: “Now, our Holistic Wellness bundle allows us to offer brands and consumers a multifunctional route to addressing these and other nutritional and health needs throughout the entire day, potentially extending this approach across an entire product range.” She underscores Lubrizol’s commitment to supporting brands with effective ingredients and comprehensive strategies, particularly beneficial for smaller brand-owners and start-ups lacking extensive resources for development and research.
Sirio’s women’s health platform also feature its PlantegrityTM technology – vegetarian and carrageenan free – as well as pectin-based gummies in a variety of non-sugar or naturally sweetened solutions.
KennedysConfection.com Kennedy’s Confection March 2024 15
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