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Puratos announces major acquisition
Paper-wrapped Mars Bar piloted in the UK
Puratos has announced its largest acquisition to date in the chocolate industry. Esteemed Canadian producer Foley’s Chocolates joins the Belgium-headquartered provider of ingredients for bakers, patissiers and chocolatiers in a deal that signifi cantly increases Puratos’s chocolate market share and manufacturing capabilities in North America. This major acquisition is a key strategic step for Puratos as it continues its growth based on the pillars of health and well-being, sustainability and innovation. Puratos is now poised to off er customers its largest
chocolate portfolio yet, including innovative plant-based, protein-enhanced, no sugar and sugar-reduced solutions. Foley’s is a leading provider of real chocolate and
compound coatings to industrial manufacturers in North America. The agreement makes it Canada’s second-largest chocolate producer and the country’s only manufacturer of ingredients for bakery, patisserie and chocolate. As well as expanding Puratos’s market presence, the combined business will introduce a range of health and well-being-focused ingredients that cater to evolving consumer preferences. With a 40-year history, Foley’s has consistently been
recognised as a pioneer in the chocolate industry; a characteristic it shares with its new owner. Customers throughout the North American region will have access to their supplier’s largest portfolio of innovative solutions yet, including protein chocolate and plant-based alternatives. Combined with the latest advancements in nutrition, the company aims to revolutionise the chocolate landscape.
In a UK-fi rst, Mars Incorporated is presenting its iconic Mars bar in the UK in paper packaging as part of a new pilot test to explore diff erent packaging options.
Mars will produce the Mars bars wrapped in recyclable paper packaging that will be available for a limited time at Tesco stores. After extensive development work
and investments,
the trial will achieve a signifi cant reduction in plastic on the physical Mars bar – a signifi cant step in its journey to innovate toward its packaging commitments. Following the trial, Mars will use the learnings from the launch with Tesco, to inform other trials across the region, all in the name of the companies Sustainable in a Generation plan. Richard Sutherland-Moore, Packaging expert at Mars Wrigley
UK’s Research and Development Centre in Slough said: “We are exploring diff erent types of alternative packaging solutions for our confectionery products. For Mars bar, the challenge was to fi nd the right paper packaging solution with an adequate level of barrier properties to protect the chocolate whilst guaranteeing the food safety, quality and integrity of the product to prevent food waste.” Adam Grant, General Manager, Mars Wrigley UK said: “With our Mars bar pilot project, we are taking a big step to see how paper- based packaging works in everyday life. From the test, we will derive insights for our sustainable packaging strategy.” “While challenges may impact the pace of progress towards
our vision, we at Mars Incorporated are committed to scaling up viable solutions where recycling options exist and to test, learn, partner and advocate where they don’t.”
Paramount Retail Group purchases Montezuma’s Paramount Retail
Group
announces the purchase of all business and assets of the premium chocolate manufacturer and legacy brand, Montezuma’s Chocolate. Following the acquisition, the
founders of Montezuma’s Helen and Simon Pattinson, are back at the helm of the company. Simon and Helen commented ‘With the backing of Paramount we shall set a strategy that will drive the business back to its
previous fi nancial success. We are confi dent that we can quickly restore the company to its former glory by reinstating the core values that are so close to our hearts as the business founders’. Montezuma’s launched over
twenty-two years ago, the award-winning, ethical brand produces a vast array of premium chocolate products and can be found in national retailers such as Waitrose, Sainsbury’s, Morrisons, John Lewis, Selfridges
6 Kennedy’s Confection June 2023
and a growing number of high- profi le export outlets. The Paramount Retail Confectionery
Division
shall now benefi t from an array of synergies that will disproportionately accelerate the growth of Bristow’s and Montezuma’s. Extended range and customer penetration will allow the company to off er total solutions to the retail sector that will open opportunities that were previously unavailable.
KennedysConfection.com
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