Sustainable Initiatives
Tony’s Open Chain initiative welcomes two new partners
Pleese is the fi rst UK company to join the Tony’s Open Chain initiative which eliminates inequality in the cocoa industry, closely followed by Huel.
L
eading cheesecake brand Pleese (previously known as Pleesecakes) has partnered with Tony’s Open Chain – the collaborative initiative started by Tony’s Chocolonely, inviting companies to join Tony’s mission by providing them access to the necessary
knowledge and tools to eliminate child labour and modern slavery in the cocoa supply chain. New Pleese products are in development and cocoa sourcing for these products will be done according to Tony’s 5 Sourcing Principles – a way of sourcing that addresses the complex issue of poverty in cocoa through concrete solutions. Pleese, which was founded by Joe Moruzzi in 2017, is the
in Waitrose and Co-op.
delighted that Huel has quickly followed as the second ever cocoa in Huel’s range will be sourced according to Tony’s Open Chain 5 sourcing principles and we estimate that in of cocoa sourced according to Tony’s 5 Sourcing Principles from Ghana and Côte D’Ivoire, and many more cocoa farmers enabled to earn a living income.
Ben & Jerry’s who have already committed to sourcing cocoa via Tony’s Open Chain, since 2020 and 2022 respectively. Tony’s believes in sharing not only their chocolate but also
their impact model, which is why they launched Tony’s Open means accelerated change within the chocolate industry. By joining Tony’s Open Chain both
Pleese and Huel commit to Tony’s Open Chain 5 Sourcing Principles including: sourcing fully traceable cocoa beans; paying a higher price for cocoa to enable a living income for farmers; building long-term relationships to boost farmers’ income security; promoting strong partner cooperatives to professionalise cocoa farming; and increasing cocoa productivity and quality. Joe Moruzzi, Founder of Pleese, commented: “Tony’s Open
Chain is an initiative I feel very passionate about and even though we are a small business, the more of us who join, the sooner we will make all chocolate 100% slave-free. We’re currently in development stages to expand our product line committed to increasing system change across the industry.” Jessica Sansom, Sustainability Director, Huel commented:
“Huel is super excited to be joining Tony’s Open Chain. We strongly believe that it is possible to create a sustainable is proving what is possible. The 5 sourcing principles are holistic, the approach is collaborative, and the results speak for themselves. We are looking forward to working alongside Open Chain and make a difference.”
Tony’s Open Chain. They join a network of brands committed to changing the norm in the cocoa industry, by committing long-term to paying a price that enables a living income for cocoa farmers. They join an unstoppable movement to close the gap to a living income for cocoa farmers.”
KennedysConfection.com
Kennedy’s Confection June 2023 29
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44
