SUSTAINABLE INGREDIENTS


Being transparent about your ingredient choices


When making claims about the sustainability credentials of confectionery products it is vital to have the evidence to back up your claims. Ingredient suppliers should be able to help here. Suzanne Callander reports.


T


he incoming EU Deforestation Regulation (EUDR) legislation – which forms part of the European Green Deal initiative and aims to ensure that EU consumption does not contribute to global deforestation and forest degradation arising from


agricultural expansion linked to the relevant commodities – along with the proposed EU Due Diligence Directive means that confectionery producers will need to be able to show that the ingredients they use are not having a negative impact on the environment or local people where it is sourced. But, sustainable ingredient sourcing isn’t just good


for people and for the planet, it is also good for business. Sustainability is increasingly becoming a driver for consumers 


and what they value. Consumers want to see the issues they care about acknowledged and actioned in the brands they buy. Transparency is how you earn the consumer’s trust. and today’s consumers are becoming more knowledgeable and are becoming wary of organisations that make bold sustainability claims, without evidence to support this. So, working with suppliers that are able to clearly


demonstrate that they are working with farmers and producing governments to reverse the tide of deforestation and empower the farming communities will ensure greater levels of trust from consumers, employees, policymakers, and wider industry stakeholders.  future of cocoa – Cocoa Compass – sets measurable targets in


14 Kennedy’s Confection June 2023


KennedysConfection.com


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