industry NEWS


Kennedy’s Confection brings you all the latest news and developments in the confectionery industry. Got a story? Email editor@kennedys.co.uk


ofi drives climate action in global cocoa supply chain


ofi (olam food ingredients) says it substantially advanced towards the climate goals stated in its Cocoa Compass sustainability report 2020/21 – the year of COP26. In order to achieve the structural change required to have an impact at scale, the report makes clear that work on the ground in cocoa communities should be supported by international collaboration and regulation. In the report, ofi shares its sustainability progress


across its cocoa supply chain, achieved in collaboration with customers and partners, and benchmarked against three years of impact data. From the Brazilian Amazon to the landscapes of Côte d’Ivoire, the company has taken further steps to protect and restore forests: it distributed 1.75m trees to farmers (a 356% increase since 2017/18) and enhanced the accuracy of its deforestation monitoring, having polygon mapped two-thirds of its sustainability programs. ofi also invested to reduce its CO2 emissions per


metric ton of product output from its cocoa processing facilities, down by 19% since 2018, by installing circular biomass boilers fuelled by waste cocoa shells and switching to green electricity. The boiler at the Koog aan de Zaan facility in the Netherlands, where it produces its premium cocoa ingredient brand, deZaan, will now allow ofi to target a further 50% cut in natural gas usage, which will lead to a signifi cant reduction in CO2 emissions. Gerard A. Manley, CEO of ofi ’s cocoa platform and Chief Sustainability Offi cer of ofi , said: “We need to keep the 1.5 degrees climate ambition alive. That means driving climate action at every stage of our supply chain, from plant to palate, supporting customers on their own decarbonisation journeys, and reassuring consumers that their favourite chocolate bar, baked good, or ice cream is having a positive impact on the cocoa communities and landscapes it came from.”


Lily O’Briens’s unveils new truffl e range


Luxury chocolatier Lily O’Brien’s is unveiling its new range of chocolate truffl es, available in two fl avour varieties: Milk Chocolate Truffl es and Salted Caramel Truffl es – available in Tesco, Asda, Morrisons & Waitrose, RRP £5.00 each. Presented in a unique gift box, each recipe has been created with passion using Lily O’Brien’s signature chocolate and quality ingredients. Each thick milk chocolate shell melts away to reveal a silky-smooth centre that oozes with fl avour. The launch is set to add over £2m to the Casual Gifting Market in 2022 alone, expanding appeal among younger audiences through a fusion of premium taste and texture at an attractive price point. The all-new range coincides with Lily O’Brien’s new marketing campaign,


rolling out across key consumer


Showcasing its unique dessert chocolates, the creative highlights Lily O’Brien’s as the perfect gift “For the ones you really know”. Speaking about the launch, Karen Crawford, Marketing


Director of Lily O’Brien’s, said “Lily O’Brien’s has experienced market leading growth in the past year, and we are continuing to invest in our brand through our new Truffl es innovation, with a new marketing campaign leading us into the festive season – a key period for confectionery. “For us,


craft and inventiveness are about blending


contemporary trend-led fl avours such as Salted Caramel with more classically traditional recipes such as indulgent milk chocolate – off ering trusted premium quality without a premium price tag. Creating diff erent gifting opportunities to enjoy our chocolate collections, and bringing more occasions into the confectionery category, will drive value and volume.” In the past year, Lily O’Brien’s grew by +45% outperforming the


market adding +£4.7m to the in-laid chocolate category, the most by any brand. Now worth in excess of £15 million, the brand has achieved record sales, its highest market share (over 7% total GB) and spearheaded category growth driven by its best-selling Desserts, Ultimate, and Exquisite Collections.


touchpoints.


10 Kennedy’s Confection October 2022


KennedysConfection.com


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