Functional Ingredients “Influencers choose not to
promote CBD because of the ‘risk’ involved and the influence on young children but will promote
alcohol which is scientifically more damaging to the human body”
All market research, new product developers and manufacturers indicate that CBD is becoming a prominent part of the food market, with more restaurants and cafes using it as an ingredient in their recipes. Consumers are becoming more educated on CBD and understanding the range of strengths and flavours they have access to. However, regulation of novel food ingredients offer up a whole host of debate when we look at the misuse in marketing in today’s food industry. Clare says: “I am a mother and the claims of sugary breakfast cereal aimed for children with Vitamin B added as a functional ingredient is my worst enemy, but somehow this seems to be able to be passed by the FSA? And we wonder why obesity in children is an increasing problem.” She adds: “I believe that we will witness an explosion of CBD products in the near future as it will be trending. What concerns me is the type of methods that will be used to claim the enhancing benefits. I expect that if we follow the USA markets then we will see cannabis edibles as the number one top seller for cannabis related products.”
Consumers seek a ‘prevention over a cure’ method as they look for health and wellness options in both their diet and their lifestyles
KennedysConfection.com
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