Functional Ingredients
Clare Navas, CEO and Founder of the Leaf Elite tells us of further insights manufacturers should be aware of: “How many mg will be required to say it’s a supplement? Will the mg of dosage allowed become an issue for legislation as to determine the influence of a single gummy? Is this cause for concern in the future? Will there be a maximum dosage of CBD that can be used? What scientific reports will also need to be supplied? Will “Real World Evidence” be the solution? Manufacturers should seek expert advice from cannabis consultants to understand what they are adding to products prior to launching any new product lines as it will save time in the long run,” she explains.
Jade believes the main challenges faced with CBD confectionery at the moment, is indeed the FSA Novel Food Process. “If products were not on the market prior to the 13th February 2020, they are not permitted to be sold. This causes a significant problem to innovation, new formulations being brought to market and new investment to the sector,” she says. “This is incredibly unfortunate, as demand for these products are high and potentially one of the most on demand SKU’s in the market at this time.” The problem initiates with only defining CBD, as it is only one compound of the cannabis or hemp plant. “If they only look at CBD as ‘novel food’’ it diminishes the fact it’s part of a historical plant that has been part of food culture for centuries,” adds Clare.
22 Kennedy’s Confection May 2022
The legislation issues around the cannabis plant complicate issues further. Manufacturers wishing to add CBD to their products need to be assured what they are actually adding to their products. “They must have an understanding of the plant itself before they start to try to add it to products and this is vital,” continues Clare. “CBD as an isolate is legal, but full spectrum products that are containing legal amounts of THC in Europe could be deemed illegal for sale in the UK. I do not believe that CBD should be looked at separately as this will cause more confusion to customers in the future as cannabis as a whole becomes legalised.”
Nimra adds that although the market is growing, the stigma and marketing is also a challenge: “The belief that all cannabis edibles, legal and illegal will get you high is a huge challenge. Educating customers that have a preconceived notion of what CBD will do for them is more difficult than telling someone that they should add spirulina to their diet. “CBD is legal, each batch of our products is lab tested and traceable but we are prohibited from advertising on google, instagram and other platforms. Consumers are limited in information and knowledge of great products because of this. Influencers choose not to promote CBD because of the ‘risk’ involved and the influence on young children but will promote alcohol which is scientifically more damaging to the human body. What this does is give selling power to the bigger players/ existing health brands that can sell with less promotion. Even if their product is overpriced or lacking sufficient CBD content.”
KennedysConfection.com
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