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Functional Ingredients


A remedy F


How has the updated public list of CBD food products to novel food applications impacted the CBD gummy market and what does this mean for new innovations? Kiran Grewal reports.


unctional ingredients are growing in the food market due to the ever rising problems with health in the world population. Consumers are becoming overwhelmed with what is deemed ‘good’ for them as we are eating more processed foods than ever before and modern day health problems such as obesity, diabetes, high blood pressure and cholesterol are caused by poor diet. With greater access to information via the internet, the consumer has become its own wellness researcher and manufacturers claims on products may be misleading. As the cannabis market will continue to grow with the Global Cannabidiol (CBD) Market estimated to reach USD 47.22 billion by 2028, up from USD 4.9 billion in 2021, we will expect to see a huge increase of CBD products as supplements, and developing the process for active ingredients in products like gummies, is a big opportunity for the confectionery sector and nutraceutical markets.


18 Kennedy’s Confection May 2022


On 31st March 2022, the UK’s Food Standards Agency (FSA) updated the public list of CBD food products linked to novel food applications, with 3,536 individual products either carrying a ‘Validated’ or ‘Awaiting Evidence’ status. Kennedy’s Confection catches up with Rebecca Sudworth, Director of Policy at the FSA to understand exactly what this might mean for confectionery manufacturers involved in the CBD gummy market.


Businesses have until 26 May 2022 to submit evidence that their products are linked to a credible application and were on the market before February 2020. Rebecca says: “As a regulator, the Food Standard Agency’s job is to protect consumers and make sure that food businesses are doing the right thing. We also have a responsibility to ensure that the way we regulate doesn’t unnecessarily hinder innovation or the growth of new markets. The challenge of getting this balance right has been evident in our on-going work to


KennedysConfection.com


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