Functional Ingredients
“In my honest opinion the most consumer focused, post-
Brexit, post-Covid, economic and environmentally, safety- led approach to ensuring a competitive, thriving industry that nurtures new enterprises, stimulates jobs, investment and that opens up supply measuring all products fairly and equally is through the use of Certificate of Analysis (COA’s),” he continues. “If the above approach is adopted, there is enormous scope for confectionery supplements.” A full panel COA reports: potency, free-from heavy metals, pesticides, microbiologicals, residual solvents and mycotoxins; this approach gives consumers confidence that the premium CBD oil is clean, safe and legal and all CBD products can be reviewed in the same way making it a very effective and transparent.
KennedysConfection.com
What challenges does the CBD market face currently?
As Jade mentioned, the CBD market could be deemed to be working in the grey area, so what other areas need addressing if this regulation is to work? Questions arise as to how much CBD would be required in a product to then be able to state it is “functional” and if there is clinical evidence for consumers. Even now, vitamin supplements in the form of gummies have shown to be popular to consumers as we crave more confectionery than ever, but warnings with how the gummies for CBD can be marketed is already an issue. Anything that looks like something for a child e.g. a bear would not be allowed to be sold.
Kennedy’s Confection May 2022 21
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