Big Interview
“The Fairtrade standard review later this year will provide plenty of
opportunities to showcase Fairtrade as the “gold
standard” for both farmer and business partners”
Fairtrade Africa, Sankofa Project, 2022 Beyond sourcing Fairtrade cocoa, last month saw us
launch a new innovative 3-way partnership with Ecookim (a collection of cocoa cooperatives from Côte d’Ivoire) that will see us working together to enable all farmers that Mars sources from on Fairtrade terms to improve their livelihoods. Entitled the Livelihoods Ecosystem Advancement Programme (LEAP), this 5-year initiative is targeted to reach 5,000 farmers to drive living incomes. Co- funded by the Ministry of Foreign Affairs Finland (MFA) – we will focus on three priority areas:
Strengthening co-operatives so they can support farmers with a range of services to help them to grow more cocoa and earn higher incomes;
Diversifying farmer incomes so both women and men farmers can make money from sources other than cocoa; Nurturing expanding access to financial services like loans and mobile banking, so farmers can invest in their farms and their futures. LEAP starts from the position that ‘no two farmers are the same’ and seeks to deliver tailored approaches which help cocoa farmers work towards a living income, regardless of their starting position. This program was designed in consultation with the farmers who provide cocoa to Ecookim themselves, and they will continue to be consulted to help guide the programme’s implementation, governance and learnings. Our approach will seek to support changes within the ‘market-ecosystem’ within which farmers operate; meaning we’ll be supporting investments which open up long-term services and benefits in line with farmer needs, in place of one-off trainings. We’ll be sharing the lessons we learn on more widely as we go, raising visibility of both the challenges confronted and evidence of success that can be scaled to other farming households over time. Our Partnership with Ben & Jerry’s on cocoa focuses on
the Living Income Accelerator and working towards closing the income gap and ensuring that their ingredient producers can lead full, dignified lives. The living income premium pays farmers an additional amount on top of the Fairtrade
8 Kennedy’s Confection July 2022
Premium — money that they can use to invest in their farming operations and communities based on their particular local needs. Plus, it allows them to build relationships with farming co-ops and get to know the farmers and the specific challenges they face. Ben & Jerry’s use what they call a linked prosperity business model, which means that as they prosper from making delicious ice cream flavours, they work hard to ensure that all the people who have a hand in making their flavours — from the ingredient farmers to the manufacturing employees and beyond — also prosper. The Living Income Accelerator is one part of their journey toward that goal. Working to ensure that farmers aren’t trapped in a cycle of extreme poverty is important to them as a values- led company and supports their linked prosperity mission. They also use their global platform to advocate for industry- wide change, because farmers everywhere deserve a reliable income that allows them to thrive. In 2016, the Fairtrade-Mondelēz International Cocoa Life partnership evolved to focus on working with seven cocoa farming unions in Ghana which originally supplied Fairtrade cocoa to Cadbury. Under the partnership, Cocoa Life committed to offer cocoa farmers in Ghana guaranteed high-volume purchases, clear terms of trade, and loyalty payments, which together with programme investments, deliver value per farmer at least equivalent to that previously delivered by Fairtrade Premiums. Mondelēz International committed to rolling out Cocoa Life across all Cadbury brands rather than just Dairy Milk, allowing for significant growth in the volumes covered by the partnership. Tony’s are an exciting brand. They are really driving awareness of the challenges within the cocoa supply chain. Tony’s pay the Fairtrade Price, Premium and more. We worked with Tony’s to develop the Living Income Reference Price (LIRP). That’s the price a farmer should receive for one kilo of cocoa beans to enable him or her to earn a living income. The price is based on calculations that take into account productivity, country and family size and diversification of income.
KennedysConfection.com
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