Big Interview
Kerrina Thorogood, Director of Commercial Partnerships at the Fairtrade Foundation
Furthermore, Fairtrade had just launched its new 2021- 2025 Strategy – The Future is Fair - an ambitious global response to a changing world. It felt like there was no better time to be supporting producers in the first mile of the supply chain. And there was no better organisation than Fairtrade.
How does your role help bring to life the vision of Fairtrade chocolate in the UK?
Our key focus for Fairtrade chocolate is to deliver partnerships with companies who want to demonstrate leadership on social and environmental sustainability in cocoa supply chains. Central to these partnerships will always be work on living incomes which is complex so key to our work is looking at the different approaches and tools, leveraging links between sourcing and programme arrangements and working in multi-stakeholder coalitions. As well as being expert partners on living income work, we also bring strong expertise on climate and deforestation issues. Last year we also launched the Fairtrade Climate Network, a forum bringing together committed businesses to accelerate action on the climate crisis.
KennedysConfection.com
The exciting new opportunities presented by the wider cocoa policy landscape as well as the Fairtrade standard review later this year will provide plenty of opportunities to showcase Fairtrade as the “gold standard” for both farmer and business partners. And we see Fairtrade certified cocoa as a “passport” for compliance with emerging legislation.
What partnerships does Fairtrade currently have and how does it help to create value for cocoa farmers, their communities and wider society through combining your organisations? We have exciting cocoa partnerships with Mars, Ben & Jerry’s, Tony’s (a nice disruptor brand to showcase in our cocoa portfolio) as well as with Mondelez International. Here’s an overview of the main ones:
Mars and Fairtrade have worked together for over 10 years, switching products to Fairtrade and to deliver against Mars’ sustainability strategy Cocoa for Generations. Maltesers was the first brand within the Mars family to switch to Fairtrade in 2011, later followed by Mars bar; collaborations which have led to millions of dollars of Fairtrade Premium reaching cocoa farmers.
Kennedy’s Confection July 2022 7
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