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Sweet Victory
botanical gum targets kids’ sweet tooth
FoodTech start-up Sweet Victory, Ltd., collaborated with Givaudan, SA to create a flavourful botanical- infused chewing gum for children. The prototype gum is designed to stop sugary treat cravings in their tracks. Sweet Victory already designed the innovative gum for adults but gum for kids set more challenges, and Givaudan helped the startup to create a supplement that fits kids’ taste buds. Sweet Victory crave-stifling chewing gum works
within two minutes by blocking the sugar receptors on the tongue. The effect can last up to two hours, and during that time sweet foods or beverages that normally excite the senses will taste bland or even sour. The impulse for a sweets binge can be abated, lasting even longer than the physical effect—up to two hours. Sweet Victory gum was designed to help consumers to reduce sugar intake in an easy and fun way. The product for kids is still in the prototype stage, but the company expects to launch it by the end of 2022.
“The biggest challenge in developing this gum for kids was to create boldly fruit-flavored chewing gum to overcome the bitterness of the herb gymnema,” explained Shimrit Lev, co-founder of Sweet Victory. “In the gum designed for adults we used strong mint, but in the kid’s product we had to come up with other solutions.” “By producing a product so attractive to children
that, regardless of its effect of blocking sweet taste, it can become a legitimate substitute for other sweets, simply because it’s delicious,” added Gitit Lahav, co-founder of Sweet Victory.
Prestat Group acquires Rococo Chocolates
Prestat Group has announced the acquisition of the Rococo Chocolates brand – the London based premium chocolatier recognised for the refinement of its chocolates and its characterful design-led packaging. Outgoing CEO Rupert Morley added: “Rococo Chocolates is an
iconic British brand that has delighted generations of chocolate lovers. I was privileged to have the opportunity to build on the legacy of its esteemed founder Chantal Coady and I am delighted to be able to pass it on to Micaela Illy. This is an exciting time. The new owners strongly believe in the business and with Micaela’s energy and vision, Rococo will surely go on to achieve even greater things.” Thanks to fine chocolate producer Domori, also part of Gruppo Illy since 2006, both brands will have complete control of the supply chain – from the cultivation and selection of raw materials, to the transformation of chocolate, up to the creation of creative recipes and direct distribution to the customer. Rococo’s leadership in the retail channels, with shops in Marylebone, Belgravia and Chelsea, as well as its proficiency in the online channels, with more than £1M in sales in 2021, will bring great know- how to the more wholesale focused Prestat.
Tomra announces strategy to double revenues in five years
TOMRA revealed plans to accelerate the path to a sustainable future and double its revenues in five years at its capital markets day on 23 June in Mülheim-Kärlich, Germany. The company’s strategy is built on accelerating growth in its three
core divisions, and using the current business platform to develop adjacent business opportunities. The Asker, Norway, headquartered company is celebrating its 50th anniversary this year. The strategy builds on organic growth in core business, with
a focus on positioning for new deposit markets, leveraging technology to increase recycling, expanding and optimising the food sorting business across categories and geographies, as well as continued investment in innovation and securing supply chain resilience. With this strategy, TOMRA launched a new set of financial ambitions for the coming five-year period. This includes 15 per cent annual revenue growth, EBITA margin at 18 per cent, 40-60 per cent dividend payout and maintaining an investment grade status. The company has also been rated A- / Stable. TOMRA president and CEO, Tove Andersen, said: “Over the
course of 50 years, we have established a unique position which creates the foundation for our ambitious target to double our business in the next five years by accelerating growth in core and developing adjacent businesses.”
10 Kennedy’s Confection July 2022
KennedysConfection.com
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