ONLINE NEWS
Marketing Academy to Debut at SBC Summit 2025
Gary Vaynerchuk, renowned entrepreneur and marketing powerhouse, will kick off SBC Summit 2025’s fi rst-ever Marketing Academy with an exclusive AMA (Ask Me Anything) seminar session.
This marks the launch of SBC Summit’s most ambitious educational initiative yet: four
full-day Tech Academies covering AI, Marketing, Web 3.0 & Blockchain, and a new academy set to be announced soon. Designed to deliver hands-on, interactive learning with the world’s leading experts, the programme is open to all professionals with an interest in tech, not just those within the gaming industry. The Marketing Academy, a key pillar of SBC Summit’s Tech Academy programme, brings together a world-class mix of talent, including Gary Vaynerchuk, content creators, PR professionals, marketing veterans, and SEO experts, for a day of hands-on, high-impact learning. The academy takes place on Wednesday, 17 September at Sala Tejo, part of the MEO Arena.
Totogaming wins Gold Award at Mad Over Marketing 2025
Totogaming’s ongoing initiative ‘Power Has No Gender,’ now in its fourth consecutive year, has been named the winner and awarded the Gold Award at the Mommy 2025 Awards. Each year, the Mommy Awards highlight standout contributions in marketing celebrating campaigns that are bold, creative, unexpected, and, most importantly, meaningful. In 2025, Totogaming was honoured with two Mommy trophies: one for the ‘Power Has No Gender’ initiative, and another for Totogaming’s Romania-based launch campaign featuring football legend and Totogaming Sport Ambassador, Luís Figo. The ‘Power Has No Gender’ movement began in 2022, with its fi rst awards ceremony
Soft2Bet
nominated in Global Regulatory Awards 2025
The Global Regulatory Awards 2025 have recognised Soft2Bet and its leadership in four categories, refl ecting the group’s B2B excellence, rigorous compliance culture, and clear commitment to responsible gaming and player protection. For nine years, Soft2Bet has focused on competitive markets and built compliance into the product from day one. In-house controls and training, backed by real-time monitoring, give regulators and partners clear, auditable outcomes. MEGA extends this approach into gameplay, using innovative mechanics that merge engagement with responsibility, ensuring marketing impact and safer gaming go hand in hand. Soft2Bet’s in-house approach brings together market-specifi c AML and RG controls, proprietary training and QA, and real-time monitoring, with MEGA embedding these safeguards directly into the player experience.
recognising female athletes who had contributed to Armenian sport through their success. Totogaming’s team launched the initiative to challenge long-standing stereotypes that associate sports primarily with men and reserve true success in the fi eld for them.
Martin Lycka to welcome former Liverpool star to Safe Bet Show at SBC Summit Lisbon
Safer gambling expert Martin Lycka will welcome former Liverpool and Leeds defender Dominic Matteo to SBC Summit 2025 for a live edition of The Safe Bet Show in collaboration with EPIC Global Solutions. Matteo made 155 appearances for Liverpool between 1992 and 2000 before moving to Leeds United. During his time at the club, he played a key role in their run to the Champions League semi-finals and later went on to captain the side. He also enjoyed spells at Sunderland, Stoke City, and Blackburn Rovers, and represented Scotland at international level.
Since retiring at the end of the 2008/09 season, Matteo has become a leading voice
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in the safer gambling space, drawing on his own experience of struggling with gambling addiction. He now works with EPIC alongside his wife, Jess Matteo, where they serve as Lived Experience Facilitators to help raise awareness of gambling-related harm among professional athletes.
BETBY expands e-sim portfolio
Leading sportsbook supplier BETBY has further grown its proprietary esports feed, BETBY Games, with the addition of three new e-sim titles: eBoxing, eVolleyball, and the world’s fi rst-ever virtual version of Kabaddi, eKabaddi. With this release, the BETBY Games portfolio now features 22 titles, continuing to set the standard in high-frequency, localised betting content. The newly launched titles reinforce BETBY’s strategy of diversifying its esports feed across both mainstream and niche sporting verticals, offering tailored content for specifi c regions while maintaining global appeal.
Kirill Nekrasov, Head of Sportsbook Product at BETBY, commented: “We’re heading into the new sports season at full speed and pushing the BETBY Games portfolio to new heights. Each of the new titles is unique and important for the market, we’re fi lling the live content gap across all directions.”
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