SBC SUMMIT PREVIEW
SBC Summit – Where the gaming industry meets
SBC Summit is where the global gaming and betting industry comes to do business. Over 30,000 delegates will gather in Lisbon from Monday 15 to Thursday 18 September to explore a show floor packed with some of the greatest and latest products and solutions on the market, and listen in to one of the most comprehensive conference programmes that tech and gaming have to offer, all set in one of the world’s greatest cities.
t SBC Summit, the priority is the visitor experience. Every detail has been considered, from healthy high-quality options at the Food Festival, to dedicated networking spaces that help you connect with the people you’re after. This is the kind of hospitality that makes doing business not only productive but enjoyable The evenings are also filled with unforgettable experiences, including the Opening Party featuring Joel Corry and Imanbek, the electrifying Infinity Lisbon with Timmy Trumpet and Alok, and the Legends Charity Game, where 40 global football legends, from Kaká and Figo to Zanetti, Cafu, and Hagi, will take to the field and aim to raise over €1,000,000 for charitable causes.
A GLOBAL EVENT
SBC Summit is SBC’s global event, designed to unite the entire gaming industry in one place, the stunning city of Lisbon. Following the remarkable success of the 2024 edition, which established it as one of the fastest-growing events in the industry, SBC Summit will return to Lisbon in 2025, bigger and better than ever.
The summit is set to grow by 20 per cent in both attendance and venue size, now spanning an impressive 135,000 square metres. What Makes SBC Summit Special? • A truly global gathering: With attendees from 134 countries (based on 2024 numbers), this event is unmatched in its international reach.
• Diverse opportunities: Explore zones dedicated to key industry verticals and participate in targeted summits to enhance your experience.
• World-class content & memorable entertainment: Eight stages featuring renowned speakers and industry icons, complemented by numerous networking opportunities. The event culminates with INFINITY Lisbon, its iconic closing celebration at the MEO Arena.
While SBC Summit 2025 certainly has a strong focus on sports betting and iGaming, the event far exceeds just one industry. With out-of-industry keynotes such as Randi Zuckerberg and Gary Vaynerchuk and dedicated side summits, masterclasses and academies covering technology, payments and marketing, there are actionable insights, networking
opportunities and event features to elevate your business, regardless of whether you work in e-commerce or fintech.
LEGENDS CHARITY GAME AND PRESS CONFERENCE
Taking place on Monday 15 September, just one day before SBC Summit kicks off, the Legends Charity match will welcome 60,000 football fans at the José Alvalade Stadium (Sporting Lisbon Stadium).
The highly anticipated clash will see Portugal Legends vs. World Legends, bringing together some of the greatest names in football history. More importantly, the game aims to raise €1 million in support of four charities: Cruz Vermelha Portuguesa, International Alert, Cáritas Portuguesa, and The Ukrainian Red Cross Society.
If the excitement of the game wasn’t enough, on Tuesday 16 September, SBC Summit’s Super Stage, located at the MEO Arena, will host the official Legends Charity Game Press Conference.
The conference will feature legendary players who took the pitch on Monday to discuss the game, share details of what it is like to be at the pinnacle of footballing excellence and take questions directly from the audience. Footballers confirmed to appear during the press conference include: Gaizka Mendieta, Marek Hamšík, Cafu, Henrik Larsson, Marco Materazzi, Giorgos Karagounis, Edwin van Der Sar, Gheorghe Hagi, Krassimir Balakov, Roberto Carlos, John Terry, Alessandro del Piero and Michael Owen.
The conference will be hosted by sports and media personality Kirsty Gallacher.
SBC SUMMIT SUPER STAGE As part of the SBC Summit’s packed conference agenda, attendees can look forward to the dedicated ‘Super Stage’, hosted at the iconic MEO Arena and running across the first two core days of the event (16–17 September). In addition to the Legends Charity Game press conference, the stage will feature an incredible lineup of panels and keynotes led by some of the most influential minds in
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