SBC SUMMIT PREVIEW
Trueplay’s AI Streamers: Your new casino superstars
Trueplay, an acquisition and engagement tool provider for the iGaming industry, has expanded its offering of streaming products with AI Streamers. Those who embrace the product can enjoy substantial benefi ts, says the company.
language spoken or a knowledge of particular games or game types) for their AI hosts. For example, it can be a 20-something named Samantha with chocolate-coloured hair and green eyes who loves playing sweets-themed slots when not giving classes at the gym, or a casino mascot that switches games every hour, aiming to try them all fi rst.
A/B TESTING FOR BETTER RESULTS Operators can also easily A/B test characters to identify the combination of behaviour and appearance that makes players watch streams longer, try promoted games, or deposit more frequently.
T
he vendor launched an addition to its Loyalty Booster Suite – AI Streamers, a product that focuses on non-stop player engagement. The solution enables operators to create virtual hosts and run streams 24/7, hands-off.
AI Streamers addresses two challenges faced by casinos aiming to monetise their streams: • Hiring professionals who meet requirements takes a signifi cant amount of time
• The cost of expanding the team to offer more streams can go over budget
CREATING AN ON-SCREEN PERSONA
iGaming brands are free to choose specifi c personality traits, looks, and skills (such as the
Hate speech,
competitor mentions, using drugs or
prescription substances while on air – these are some of the prohibited behaviours that can jeopardise brands.
COST-EFFICIENCY iGaming brands signifi cantly reduce compensation costs related to managing a team of streamers, including salaries that depend on each one’s popularity and following size, as well as performance bonuses, if applicable. Instead, businesses would only need to pay a fi xed fee.
BRAND SAFETY
No operator can be sure a streamer won’t violate community guidelines.
“Hate speech towards individuals or groups, competitor mentions, using drugs or prescription substances while on air – these are some of the prohibited behaviours that can jeopardise brands. The consequences may include a public backlash, a fi ne, a warning, or account suspension by the streaming platform one uses for player acquisition. However, you can mitigate these risks by employing AI hosts that can analyse and follow guidelines. Additionally, they can be programmed to advise players on healthy gaming practices,” explains Alexander Smirnov, Trueplay’s Chief Marketing Offi cer.
AI STREAMERS AND COPYSTAKE The virtual hosts are ready to be used in CopyStake streams, where users co-play with streamers by mirroring their bets in real time and joining Jackpot or Wheel of Fortune draws. That way, AI Streamers can keep the lobby active at all times and invite people to upcoming events by real-life infl uencers when instructed to do so.
Want to learn more about the product? Contact Trueplay’s partnership managers by emailing
sales@trueplay.io.
36 SEPTEMBER 2025 GIO
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44
